27 February 2013 - 12:36pm | posted by | 13 comments

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 15 March issue of The Drum

The Drum brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (15 March).

Submit your vote before Wednesday 6 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

Form Design: "Creative Balance": 100% Design 2013 campaign

Form Design: "Creative Balance": 100% Design 2013 campaign

Advertised brand: 100% Design
Advert title(s): "Creative Balance": 100% Design 2013 campaign
Headline and copy text (in English): 100% Design

Advertising Agency: Form, London, UK
Agency website: http://www.form.uk.com/
Creative Director: Paula Benson
Design: Paula Benson/Joe Wassell Smith
Photographer: Sara Morris
Additional credits: Stylist: Sandy Suffield
Published: February 2013
Short rationale (optional): The theme for this year’s 100% Design, Creative Balance, reflects the dynamic equilibrium that strikes the perfect cord and defines excellent design. Interpreted for the show as the discovery of that point of playful perfection: the brink of the tipping point, the moment of full potential, where everything is just on the verge of a spiral of chaos, the 100% Design show creative has been devised by specialist communication and exhibition design agencies, Form Design and Thomas Matthews.

Manic Design: Manor Studios identity

Manic Design: Manor Studios identity

Project: Manor Studio
Project title(s): Manor Studio

Advertising Agency: Manic Design, Singapore
Agency website: http://wearemanic.com/
Creative Director: Karen Huang
Designer: Benjamin Koh
Photographer: nd Photography
Published: January 2013
Short rationale (optional): Identity work for a new company that provides architectural and spatial design for both commercial and residential clients. Sister company Manor Properties specialises in property development and investment. To accommodate their dual identity requirements, we devised a restrained set of wordmarks that are subtly accented by the mathematical symbol for exponentiation. The adoption of a grid device in the stationery, with which one can come up with variations of geometric shapes, completes Manor's identity system.

Pentagram: Penguin phrasebooks in French, German, Italian and Spanish design

Pentagram: Penguin phrasebooks in French, German, Italian and Spanish design

Advertised brand: Penguin
Headline and copy text (in English): Penguin Phrasebooks in French, German, Italian and Spanish

Advertising Agency: Pentagram, London, New York, San Francisco, Berlin and Austin
Agency website: http://www.pentagram.com/work/#/all/all/newest/
Creative Director: Angus Hyland
Designer: Zara Moore
Short rationale (optional): Smelly cheese, croissants, and the Eiffel Tower for the French version; salami, Vespas and leaning towers for the Italian. Angus Hyland and his team turned to cultural cliches for the covers of Penguin’s republished 1968 edition phrasebooks.Traditionally, phrasebooks have been treated as a technical and dry resource, but Hyland created a playful design by repeating a series of stereotypical images from each country. The iconic penguin was seconded to project each title via a speech bubble.

Dinosaur: "Office Adventures" WorldPay campaign

Dinosaur: "Office Adventures" WorldPay campaign

Client: WorldPay
Title: Office Adventurers

Agency: Dinosaur
Website: www.dinosaur.co.uk
Creative Director: Dan Pitchford/Linsey Hales
Art Director: Dan Pitchford
Copywriter: Jane Rajeck
Illustrator: Young
Published: January 2013
Short rationale (optional): When you're a leading financial technology company that's launching a new kind of business, you need to recruit a certain type of person to help shape the journey. That’s why we created these three characters for WorldPay, part of a high impact, integrated recruitment and launch campaign for their brand-new Manchester operation. Borrowing from the animal kingdom, this sector-atypical campaign uses the Bear, the Cheetah and the Eagle, reflecting their qualities – bravery, pace, vision - to lay down the challenge to prospective candidates, conveying the WorldPay story in an unexpected yet relevant, fun and attention grabbing way.

McCann London: Sony Mobile Xperia Z TV Ad

Advertised brand: Sony Mobile
Advert title(s): Xperia Z TV Ad - Sound, vision, colour, detail from Sony
Headline and copy text: Sony Mobile launches new global Xperia marketing campaign inviting consumers to experience the best of Sony in a smartphone

Advertising Agency: McCann London, London, UK
Agency website: www.mccannlondon.com
Creative Director: Rob Doubal & Lolly Thomson
Art Director: Michael Thomason, Zoe Sys Vogelius
Copywriter: Chloe Grindle, Thomas Ilum
Photographer: Marcus Palmqvist
Additional credits: Director: Tarsem
Producer: Tommy Turtle
Music Title & Artist: ‘Sound and Vision’ David Bowie. Remixed by Sonjay Prabhakar
Published: February 2013
Short rationale (optional): The new TV ad is a reminder of the role Sony’s innovative technology has played in all our lives. Sony technology has been the means by which we have experienced, captured and enjoyed many memorable moments in modern times.

Dog Digital: T in the Park: 20th anniversary website

Dog Digital: T in the Park: 20th anniversary website

Advertised brand: T in the Park
Advert title(s): T in the Park: 20th anniversary site
Headline and copy text (in English): T20: experience the 20th year of T in the Park

Advertising Agency: Dog Digital, Glasgow, UK
Agency website: http://www.dogdigital.com
Creative Director: Alex Wilson
Art Director: Mark Elder
Photographer: Client
Additional credits: Development Manager: Colin McMillan
Web Developer: Colin Anderson
Front End Developer: Robert Lawson
Head of Marketing: Stephanie Lindsay
QA Analyst: Darren McMillan
Published: February, 2013
Short rationale (optional): To celebrate the 20th year of T in the Park, we undertook a full website revamp to allow fans to share in the history as well as the future of the iconic festival. One of the key aims with the site redevelopment was to increase social sharing opportunities and social media integration. A key feature for the anniversary is The Vault, which lets T-goers from the last 20 years contribute to an event timeline by uploading personal experiences of T in the Park via stories, images and videos.

Studio h: Jaf Tea redesign

Studio h: Jaf Tea redesign

Brand: Jaf Tea
Title(s): Studio h creates new look for Jaf Tea

Advertising Agency: Name, City, Country: Studio h, London, UK
Agency website: http://www.studioh.co.uk
Creative Director: Rob Hall
Illustrator: Rob Hall
Published: Month, Year: February 2013
Short rationale (optional): New brand and packaging design for Jaf Tea, one of the largest exporters of tea in Sri Lanka. A true tea company controlling the entire process and selling the finest quality Ceylon tea, the new look repositions Jaf Tea as a premium quality global tea brand. The tea bush motif gives prominence to the tea bud, a critical component in tea plucking, with leaves representing the contours and pathways of tea gardens. Initial launch: Russia and Asia.

pi global: Ballerina Biscuits packaging design

pi global: Ballerina Biscuits packaging design

Myke Hamiltion: #NaughtyToBeNoticed recruitment appeal

Myke Hamiltion: #NaughtyToBeNoticed recruitment appeal

Advertised brand: Myke Hamilton
Advert title(s): #NaughtyToBeNoticed
Headline and copy text (in English): Finding a new job is hard. Sometimes, you have to be #Naughty to be noticed.

Advertising Agency: Myke Hamilton, Manchester, England
Creative Director: Myke Hamilton
Illustrator: Myke Hamilton
Published: February 2013.
Short rationale (optional): A set of seven postcards to form an original CV campaign to help find Myke Hamilton a job in the media industry.

CP+B: Paddy Power "2nd Job for Subs" OOH campaign

CP+B: Paddy Power "2nd Job for Subs" OOH campaign

Advertised brand: Paddy Power
Advert title(s): #2ndjobsforsubs
Headline and copy text (in English): Five separate creative executions for five different Premiership players all placed at relevant football club advertising sites:
1. Jose Bosingwa at Queens Park Rangers FC
Headline – Bosingwa
Copy – As you’re too good to sit on the bench… Grab yourself a vest, we need a few more stewards. #2ndjobsforsubs
2. Fernando Torres at Chelsea FC
Headline – Fernando
Copy – We’ve got an onion bag you can actually find. It’s in the burger van mate. Can your hair net on. #2ndjobsforsubs
3. Andrei Arshavin at Arsenal FC
Headline – Andrei
Copy – We’ve got somewhere you can really put a shift in… Block D toilets. What’s Russian for plunger? #2ndjobsforsubs
4. Darren Bent at Aston Villa FC
Headline – Benty Boy
Copy – On the subject of price tags… Help us out in the club shop and stick some on these. #2ndjobsforsubs
5. Peter Odemwingie at West Bromwich Albion FC
Headline – Odemwhingey
Copy – You like a trip down to London, fancy driving the supporters’ bus for the next 18 months? #2ndjobsforsubs

Advertising Agency: CP+B, London, England
Agency website: http://www.cpbgroup.com
Creative Director: Ben Walker / Matt Gooden
Art Director: Tess Gaertner
Copywriter: Thomas Hall
Illustrator: Nic Dray
Photographer: Stock shots for adverts, in-situ images for promotion taken by Jon Buckle
Published: February 2013
Short rationale (optional): Rationale is that fans are fed up watching players collect millions for sitting on the bench, so in ‘We Hear You’ style Paddy Power has suggested some ways they could earn their keep.

Fluid: One Direction Comic Relief single cover art

Fluid: One Direction Comic Relief single cover art

Advertised brand: One Direction
Advert title(s): Comic Relief official single

Advertising Agency: Fluid, Birmingham, England
Agency website: http://fluidesign.co.uk
Creative Director: James Glover
Art Director: Jonny Costello
Photographer: John Wright
Additional credits: Syco, Sony Music, John Wright
Published: February 2013
Short rationale (optional): Fluid’s cover design for One Direction’s Comic Relief single conveys the charity’s essence: it’s fun and irreverent sense of humour.

W+K: Lactofree "Say Yes to Breakfast" OHH London commuter campaign

W+K: Lactofree "Say Yes to Breakfast" OHH London commuter campaign

Advertised brand: Lactofree
Advert title(s): Say Yes to Breakfast
Headline and copy text (in English): Say Yes to Breakfast

Advertising Agency: W+K, London, UK
Agency website: http://www.wk.com/
Creative Director: Hollie Newton
Designer: Chris Welsby
Account Director: Laura McGauran
Project Manager: David Anthoney
Published: February 2013
Short rationale (optional): A visual approach to target busy morning commuters in London, to encourage them to be able to enjoy more dairy and to ‘Say Yes to Breakfast’. OOH campaign that will run in conjunction with the second airing of their ‘Hedgehog’ TV spot that first aired in February 2012. Comprising of digital escalator panels in London Underground (LU) stations (on a 10” loop) showcasing a variety of colourful breakfast executions featuring the product range. It will also feature on LCD panels in LU stations.

TBWA: Jameson Iron Horse TV ad

Advertised brand: Jameson
Advert title(s): Iron Horse

Advertising Agency: TBWA, Worldwide
Agency website: http://www.tbwa.com/
Creative Director: Kris Wixom /Alisa Sengel Wixom
Art Director: Chris Valencius / David Suarez
Writer: Jonathan Marshall / Danny Gonzalez
Director: John Hillcoat
Executive Producers: Shelly Townsend/Matt Factor
VFX Supervisor / Lead Compositor: Corey Brown
Senior Compositors: Iwan Zwarts, Kyle Cody, Nathan Kane
3D Artists: Ajit Menon, Ryan Hussein, Xuan Seifert, Laurent Makowski, Hassan Taimur, Billy Jang, Joshua Merck
Composer/Arranger: Robert Miller
Sound Designer: Gus Koven
Sound Design: Phil Loeb & Jodi Levine
Mixer: Phil Loeb & Jodi Levine
EP: Gloria Pitagorsky
Additional credits:
Published: February 2013
Short rationale (optional): Set in the early 1800s, this spot continues the saga of our brand founder, John Jameson, and his quest to protect is beloved whiskey. In the latest commercial, he comes face-to-face with his fiercest adversary yet – modern technology. Jameson has to think on his feet faster than ever before in this action-packed tale.

Hunt & Co.: Solunite AG identity

Hunt & Co.: Solunite AG identity

Advertised brand: Solunite AG

Advertising Agency: Hunt&Co., Melbourne
Agency website: http://www.huntand.co/
Short rationale (optional): The brief required the packaging to incorporate all aspects of the printed collateral including documents, with compliments slips and business cards, as the samples are often shipped directly to the customer without the opportunity for personal representation. Working within several production constraints the solution features a forme cut lid with twelve strategic semi circles that enable all aspects of printed collateral to be ‘clipped in’ and become the labelling system themselves.

AMV BBDO: Eurostar 6 Nations press campaign

AMV BBDO: Eurostar 6 Nations press campaign

Advertised brand: Eurostar
Advert title(s): 6 Nations
Headline and copy text (in English): Hostilities renewed. Trafalgar. Waterloo. Twickenham?

Advertising Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com
Art Director: Mike Hannett
Copywriter: Dave Buchanan
Photographer: Alexander Kent
Additional credits: Agency account man: Emily Elson
Agency planner: Martin Beverley
Media Agency: Arena
Published: February 2013
Short rationale (optional): Overall brief for this campaign is to comment on topical events in the media from a Eurostar perspective.

Unit 9: Disney's Oz The Great and Powerful Google Chrome web experience

Advertised brand: Disney Oz The Great and Powerful
Advert title(s): Find Your Way to Oz
Headline and copy text (in English): Find Your Way to Oz

Advertising Agency: Name, City, Country: Unit 9
Agency website: http://www.unit9.com/
Creative Partner: Piero Frescobaldi
Art Director: Fredrick Aven
Illustrator: Robert Cheetham, Dan Evans
Published: February 2013
Short rationale (optional): Visitors to findyourwaytooz.com can navigate through a Kansas circus, inhabited by the wizard, to the land of Oz where they will be swept up by a major storm. The experience is aimed at uniting traditional filmmaking effects and 3D with HTML5 web technologies including WebGL. People can also compose tunes on the music box and link up their webcams to take photos of themselves in the photo booth.

AMV BBDO: GALAXY Audrey Hepburn TV ad

Title(s): Audrey Hepburn
Headline and copy text (in English): Why have cotton when you can have silk?

Advertising Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com
Director: Daniel Kleinman
Production Co: Rattling Stick
Post Production: Framestore
Published: February 2013
Short rationale (optional): Hepburn is brought back to life as the new ‘Galaxy Girl’ using cutting edge CGI technology to create never-before-seen footage of Audrey in a GALAXY advert. It tells the simple, elegant story of our film star protagonist, Audrey Hepburn, seeking a place to enjoy her GALAXY chocolate; a move akin to one from cotton to silk.

22 Group: Key brand refresh and website redesign

22 Group: Key brand refresh and website redesign

Brand: Key Youth Charity

Advertising Agency: 22, Manchester, UK
Agency website: http://www.22manchester.co.uk
Creative Director: Robin Arnold
Copywriter: Ursula Patten
Published: February 2013
Short rationale (optional): Youth charity Key has commissioned Manchester-based branding, digital and marketing agency 22 to reinvigorate and refresh the look and feel of the brand. The new modern and engaging logo includes subtle references to the shape of a ‘Key’, a bright colour pallet, angular typography and photos of service users has now been employed across all brand collateral, including the charity’s website.

Anagrama: Guy Bauer identity

Anagrama: Guy Bauer identity

Advertised brand: Guy Bauer

Advertising Agency: Anagrama, Mexico
Agency website: http://anagrama.com/home
Short rationale (optional): Chicago-based video production company Guy Bauer’s new visual identity is based around a quill logo-mark – conveying their story-telling philosophy – a stationary solution that references film and a deep green color palette designed to convey depth and reliability.

HROC: etc Magazine. Issue 3: Lost

HROC: etc Magazine. Issue 3: Lost

Andy Pitts

Chris Marshall

Martha McGarry

Jim Duncan

Juliet Hazard

Laura Rowson

Brand: etc Magazine

Advertising Agency: HROC, Birmingham, UK
Agency website: http://www.hroc.co.uk/
Senior Designer: Chris Marshall
Designers: Andy Pitts, Jim Duncan, Juliet Hazard, Laura Rowson, Martha McGarry
Published: February 2013
Short rationale (optional): Designers at Birmingham based HROC Design are continuing to develop the magazine based etc project. This self-initiated platform allows the designers at HROC to grow and evolve outside of the commercial arena with a focus on personal responses to a given theme for each edition. The latest instalment is created around the theme of ‘lost’ and the designers all have very different takes on this – ranging from hair loss and heart-ache to the destruction of the Twin Towers in the world Trade Centre attacks.

Coley Porter Bell


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Alive with possibilities.

Welcome to a... Read more


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Launched in 1996, Dog is an independent agency led and managed by its three owners:... Read more


27 Feb 2013 - 18:57
cmfre29606's picture

What's with all the negative voting? Doesn't seem in the spirit of things - there's nothing horrific going on here - apart from One Direction being in one of them!

27 Feb 2013 - 19:09
scott@traffic's picture

i agree, seems a tough audience this week...

27 Feb 2013 - 19:14
steve66046's picture

None of these submissions deserve a thumbs down! My favourite is the double entendre postcards!

27 Feb 2013 - 19:38
cmfre29606's picture

Just seems a bit weirdly negative when it's all pretty decent work. Could just be me...

28 Feb 2013 - 11:05
loucopy's picture

The voting system is not working properly, when I click to give a thumbs up it adds to the negative votes as well.

1 Mar 2013 - 12:08
Gillian West's picture

Taking into account the feedback and the weirdly negative voting this week the next public vote for The Works will be 'Like' only. The section is meant to be a celebration of creative work; the voting should reflect the spirit intended.

1 Mar 2013 - 14:26
cmfre29606's picture

Much better idea. Maybe the people who don't like any of the work should get some of their own in - unless it's just tactical voting by people who have work here - which is just as pathetic...

5 Mar 2013 - 14:00
mark_astle's picture

The double entendre postcards are terrible. Why does every competition that has the Drum involved end up being won by knob gags? What happened to real wit? There's some great, understated work there, the Pentagram phrasebooks for example, but the puerile stuff always gets more votes. Sad.

Maybe people are voting things down because they don't like them? Just a thought...

5 Mar 2013 - 15:25
johnl20083's picture

@mark_astle I'm embarrassed for you. You really think you are the best thing since sliced bread. (I'm sure you'll have something to say about that, too.)

In September of last year you wrote the following on your 'agency' blog -

"I find myself more and more on forums getting vexed about things and slagging people or work off. It's turning me into a grumpy old man, and I don't like said grumpy old man.

So I've decided to stop doing it. I asked myself why I was doing it? To make myself feel good? It usually has the opposite effect, on myself and the reader. To make my self look good? Ditto. To offer helpful critique so said designer could improve things? How arrogant would that be?

So I've decided I really don't see the point in saying anything unless it's a piece of work I really like, or someone specifically asks for my opinion. It'll save me, and anyone who reads my comments, time and stress.

Peace and love and all that…"

Perhaps you should dedicate less time criticising other peoples efforts and more time being less of troll.

5 Mar 2013 - 14:54
steve66046's picture

@mark_astle How disrespectful of you to make that comment. This competition is to celebrate a variety of work. If you don't like a piece you should keep your opinions to yourself. Are we sore that your work was not featured?

5 Mar 2013 - 15:31
Castielle's picture

Did your mother never tell you that if you haven't got anything nice to say then don't say anything at all?! This is supposed to be showcase of creative work not a place to slag off other peoples efforts. No matter what the work is, someone somewhere has worked hard to achieve it and that should be respected.

6 Mar 2013 - 12:44
Gillian West's picture

Voting for the 15 March issue of The Drum has now closed. Check out the next issue to find out who made it to print. Thanks for all your votes, the next vote will take place on 13 March for the 29 March issue. All submissions more than welcome.

4 Apr 2013 - 09:31
ultra20944's picture

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