The Drum brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (15 March). Submit your vote before Wednesday 6 March to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact email@example.com.
Form Design: "Creative Balance": 100% Design 2013 campaign
CreditsAdvertised brand: 100% Design Advert title(s): "Creative Balance": 100% Design 2013 campaignHeadline and copy text (in English): 100% Design Advertising Agency: Form, London, UK Agency website: http://www.form.uk.com/Creative Director: Paula Benson Design: Paula Benson/Joe Wassell SmithPhotographer: Sara MorrisAdditional credits: Stylist: Sandy SuffieldPublished: February 2013Short rationale (optional): The theme for this year’s 100% Design, Creative Balance, reflects the dynamic equilibrium that strikes the perfect cord and defines excellent design. Interpreted for the show as the discovery of that point of playful perfection: the brink of the tipping point, the moment of full potential, where everything is just on the verge of a spiral of chaos, the 100% Design show creative has been devised by specialist communication and exhibition design agencies, Form Design and Thomas Matthews.
Manic Design: Manor Studios identity
CreditsProject: Manor StudioProject title(s): Manor StudioAdvertising Agency: Manic Design, SingaporeAgency website: http://wearemanic.com/Creative Director: Karen Huang Designer: Benjamin KohPhotographer: nd PhotographyPublished: January 2013Short rationale (optional): Identity work for a new company that provides architectural and spatial design for both commercial and residential clients. Sister company Manor Properties specialises in property development and investment. To accommodate their dual identity requirements, we devised a restrained set of wordmarks that are subtly accented by the mathematical symbol for exponentiation. The adoption of a grid device in the stationery, with which one can come up with variations of geometric shapes, completes Manor's identity system.
Pentagram: Penguin phrasebooks in French, German, Italian and Spanish design
CreditsAdvertised brand: Penguin Headline and copy text (in English): Penguin Phrasebooks in French, German, Italian and SpanishAdvertising Agency: Pentagram, London, New York, San Francisco, Berlin and AustinAgency website: http://www.pentagram.com/work/#/all/all/newest/Creative Director: Angus HylandDesigner: Zara Moore Short rationale (optional): Smelly cheese, croissants, and the Eiffel Tower for the French version; salami, Vespas and leaning towers for the Italian. Angus Hyland and his team turned to cultural cliches for the covers of Penguin’s republished 1968 edition phrasebooks.Traditionally, phrasebooks have been treated as a technical and dry resource, but Hyland created a playful design by repeating a series of stereotypical images from each country. The iconic penguin was seconded to project each title via a speech bubble.
Dinosaur: "Office Adventures" WorldPay campaign
CreditsClient: WorldPayTitle: Office AdventurersAgency: DinosaurWebsite: www.dinosaur.co.ukCreative Director: Dan Pitchford/Linsey Hales Art Director: Dan PitchfordCopywriter: Jane RajeckIllustrator: YoungPublished: January 2013Short rationale (optional): When you're a leading financial technology company that's launching a new kind of business, you need to recruit a certain type of person to help shape the journey. That’s why we created these three characters for WorldPay, part of a high impact, integrated recruitment and launch campaign for their brand-new Manchester operation. Borrowing from the animal kingdom, this sector-atypical campaign uses the Bear, the Cheetah and the Eagle, reflecting their qualities – bravery, pace, vision - to lay down the challenge to prospective candidates, conveying the WorldPay story in an unexpected yet relevant, fun and attention grabbing way.
McCann London: Sony Mobile Xperia Z TV Ad
CreditsAdvertised brand: Sony MobileAdvert title(s): Xperia Z TV Ad - Sound, vision, colour, detail from SonyHeadline and copy text: Sony Mobile launches new global Xperia marketing campaign inviting consumers to experience the best of Sony in a smartphone Advertising Agency: McCann London, London, UKAgency website: www.mccannlondon.comCreative Director: Rob Doubal & Lolly ThomsonArt Director: Michael Thomason, Zoe Sys VogeliusCopywriter: Chloe Grindle, Thomas IlumPhotographer: Marcus PalmqvistAdditional credits: Director: TarsemProducer: Tommy TurtleMusic Title & Artist: ‘Sound and Vision’ David Bowie. Remixed by Sonjay PrabhakarPublished: February 2013Short rationale (optional): The new TV ad is a reminder of the role Sony’s innovative technology has played in all our lives. Sony technology has been the means by which we have experienced, captured and enjoyed many memorable moments in modern times.
Dog Digital: T in the Park: 20th anniversary website
CreditsAdvertised brand: T in the ParkAdvert title(s): T in the Park: 20th anniversary siteHeadline and copy text (in English): T20: experience the 20th year of T in the Park Advertising Agency: Dog Digital, Glasgow, UKAgency website: http://www.dogdigital.comCreative Director: Alex WilsonArt Director: Mark ElderPhotographer: ClientAdditional credits: Development Manager: Colin McMillanWeb Developer: Colin AndersonFront End Developer: Robert LawsonHead of Marketing: Stephanie LindsayQA Analyst: Darren McMillanPublished: February, 2013Short rationale (optional): To celebrate the 20th year of T in the Park, we undertook a full website revamp to allow fans to share in the history as well as the future of the iconic festival. One of the key aims with the site redevelopment was to increase social sharing opportunities and social media integration. A key feature for the anniversary is The Vault, which lets T-goers from the last 20 years contribute to an event timeline by uploading personal experiences of T in the Park via stories, images and videos.
Studio h: Jaf Tea redesign
CreditsBrand: Jaf TeaTitle(s): Studio h creates new look for Jaf Tea Advertising Agency: Name, City, Country: Studio h, London, UKAgency website: http://www.studioh.co.ukCreative Director: Rob HallIllustrator: Rob HallPublished: Month, Year: February 2013Short rationale (optional): New brand and packaging design for Jaf Tea, one of the largest exporters of tea in Sri Lanka. A true tea company controlling the entire process and selling the finest quality Ceylon tea, the new look repositions Jaf Tea as a premium quality global tea brand. The tea bush motif gives prominence to the tea bud, a critical component in tea plucking, with leaves representing the contours and pathways of tea gardens. Initial launch: Russia and Asia.
pi global: Ballerina Biscuits packaging design
Myke Hamiltion: #NaughtyToBeNoticed recruitment appeal
Credits Advertised brand: Myke HamiltonAdvert title(s): #NaughtyToBeNoticedHeadline and copy text (in English): Finding a new job is hard. Sometimes, you have to be #Naughty to be noticed. Advertising Agency: Myke Hamilton, Manchester, EnglandCreative Director: Myke HamiltonIllustrator: Myke HamiltonPublished: February 2013.Short rationale (optional): A set of seven postcards to form an original CV campaign to help find Myke Hamilton a job in the media industry.
CP+B: Paddy Power "2nd Job for Subs" OOH campaign
CreditsAdvertised brand: Paddy PowerAdvert title(s): #2ndjobsforsubsHeadline and copy text (in English): Five separate creative executions for five different Premiership players all placed at relevant football club advertising sites:1. Jose Bosingwa at Queens Park Rangers FCHeadline – BosingwaCopy – As you’re too good to sit on the bench… Grab yourself a vest, we need a few more stewards. #2ndjobsforsubs2. Fernando Torres at Chelsea FCHeadline – FernandoCopy – We’ve got an onion bag you can actually find. It’s in the burger van mate. Can your hair net on. #2ndjobsforsubs3. Andrei Arshavin at Arsenal FCHeadline – AndreiCopy – We’ve got somewhere you can really put a shift in… Block D toilets. What’s Russian for plunger? #2ndjobsforsubs4. Darren Bent at Aston Villa FCHeadline – Benty BoyCopy – On the subject of price tags… Help us out in the club shop and stick some on these. #2ndjobsforsubs5. Peter Odemwingie at West Bromwich Albion FCHeadline – OdemwhingeyCopy – You like a trip down to London, fancy driving the supporters’ bus for the next 18 months? #2ndjobsforsubsAdvertising Agency: CP+B, London, EnglandAgency website: http://www.cpbgroup.com Creative Director: Ben Walker / Matt GoodenArt Director: Tess GaertnerCopywriter: Thomas HallIllustrator: Nic DrayPhotographer: Stock shots for adverts, in-situ images for promotion taken by Jon BucklePublished: February 2013Short rationale (optional): Rationale is that fans are fed up watching players collect millions for sitting on the bench, so in ‘We Hear You’ style Paddy Power has suggested some ways they could earn their keep.
Fluid: One Direction Comic Relief single cover art
CreditsAdvertised brand: One DirectionAdvert title(s): Comic Relief official single Advertising Agency: Fluid, Birmingham, EnglandAgency website: http://fluidesign.co.ukCreative Director: James GloverArt Director: Jonny CostelloPhotographer: John WrightAdditional credits: Syco, Sony Music, John WrightPublished: February 2013Short rationale (optional): Fluid’s cover design for One Direction’s Comic Relief single conveys the charity’s essence: it’s fun and irreverent sense of humour.
W+K: Lactofree "Say Yes to Breakfast" OHH London commuter campaign
CreditsAdvertised brand: LactofreeAdvert title(s): Say Yes to Breakfast Headline and copy text (in English): Say Yes to BreakfastAdvertising Agency: W+K, London, UKAgency website: http://www.wk.com/Creative Director: Hollie NewtonDesigner: Chris Welsby Account Director: Laura McGauranProject Manager: David Anthoney Published: February 2013Short rationale (optional): A visual approach to target busy morning commuters in London, to encourage them to be able to enjoy more dairy and to ‘Say Yes to Breakfast’. OOH campaign that will run in conjunction with the second airing of their ‘Hedgehog’ TV spot that first aired in February 2012. Comprising of digital escalator panels in London Underground (LU) stations (on a 10” loop) showcasing a variety of colourful breakfast executions featuring the product range. It will also feature on LCD panels in LU stations.
TBWA: Jameson Iron Horse TV ad
CreditsAdvertised brand: JamesonAdvert title(s): Iron HorseAdvertising Agency: TBWA, Worldwide Agency website: http://www.tbwa.com/Creative Director: Kris Wixom /Alisa Sengel WixomArt Director: Chris Valencius / David SuarezWriter: Jonathan Marshall / Danny GonzalezDirector: John HillcoatExecutive Producers: Shelly Townsend/Matt FactorVFX Supervisor / Lead Compositor: Corey BrownSenior Compositors: Iwan Zwarts, Kyle Cody, Nathan Kane3D Artists: Ajit Menon, Ryan Hussein, Xuan Seifert, Laurent Makowski, Hassan Taimur, Billy Jang, Joshua MerckComposer/Arranger: Robert MillerSound Designer: Gus KovenSound Design: Phil Loeb & Jodi LevineMixer: Phil Loeb & Jodi LevineEP: Gloria PitagorskyAdditional credits:Published: February 2013Short rationale (optional): Set in the early 1800s, this spot continues the saga of our brand founder, John Jameson, and his quest to protect is beloved whiskey. In the latest commercial, he comes face-to-face with his fiercest adversary yet – modern technology. Jameson has to think on his feet faster than ever before in this action-packed tale.
Hunt & Co.: Solunite AG identity
CreditsAdvertised brand: Solunite AG Advertising Agency: Hunt&Co., Melbourne Agency website: http://www.huntand.co/Short rationale (optional): The brief required the packaging to incorporate all aspects of the printed collateral including documents, with compliments slips and business cards, as the samples are often shipped directly to the customer without the opportunity for personal representation. Working within several production constraints the solution features a forme cut lid with twelve strategic semi circles that enable all aspects of printed collateral to be ‘clipped in’ and become the labelling system themselves.
AMV BBDO: Eurostar 6 Nations press campaign
CreditsAdvertised brand: EurostarAdvert title(s): 6 NationsHeadline and copy text (in English): Hostilities renewed. Trafalgar. Waterloo. Twickenham? Advertising Agency: AMV BBDO, London, UKAgency website: http://amvbbdo.com Art Director: Mike Hannett Copywriter: Dave BuchananPhotographer: Alexander KentAdditional credits: Agency account man: Emily ElsonAgency planner: Martin BeverleyMedia Agency: ArenaPublished: February 2013Short rationale (optional): Overall brief for this campaign is to comment on topical events in the media from a Eurostar perspective.
Unit 9: Disney's Oz The Great and Powerful Google Chrome web experience
CreditsAdvertised brand: Disney Oz The Great and Powerful Advert title(s): Find Your Way to OzHeadline and copy text (in English): Find Your Way to Oz Advertising Agency: Name, City, Country: Unit 9Agency website: http://www.unit9.com/Creative Partner: Piero Frescobaldi Art Director: Fredrick AvenIllustrator: Robert Cheetham, Dan EvansPublished: February 2013 Short rationale (optional): Visitors to findyourwaytooz.com can navigate through a Kansas circus, inhabited by the wizard, to the land of Oz where they will be swept up by a major storm. The experience is aimed at uniting traditional filmmaking effects and 3D with HTML5 web technologies including WebGL. People can also compose tunes on the music box and link up their webcams to take photos of themselves in the photo booth.
AMV BBDO: GALAXY Audrey Hepburn TV ad
CreditsBrand: GALAXYTitle(s): Audrey Hepburn Headline and copy text (in English): Why have cotton when you can have silk?Advertising Agency: AMV BBDO, London, UK Agency website: http://amvbbdo.com Director: Daniel KleinmanProduction Co: Rattling Stick Post Production: FramestorePublished: February 2013Short rationale (optional): Hepburn is brought back to life as the new ‘Galaxy Girl’ using cutting edge CGI technology to create never-before-seen footage of Audrey in a GALAXY advert. It tells the simple, elegant story of our film star protagonist, Audrey Hepburn, seeking a place to enjoy her GALAXY chocolate; a move akin to one from cotton to silk.
22 Group: Key brand refresh and website redesign
CreditsBrand: Key Youth CharityAdvertising Agency: 22, Manchester, UKAgency website: http://www.22manchester.co.ukCreative Director: Robin ArnoldCopywriter: Ursula PattenPublished: February 2013Short rationale (optional): Youth charity Key has commissioned Manchester-based branding, digital and marketing agency 22 to reinvigorate and refresh the look and feel of the brand. The new modern and engaging logo includes subtle references to the shape of a ‘Key’, a bright colour pallet, angular typography and photos of service users has now been employed across all brand collateral, including the charity’s website.
Anagrama: Guy Bauer identity
CreditsAdvertised brand: Guy BauerAdvertising Agency: Anagrama, MexicoAgency website: http://anagrama.com/homeShort rationale (optional): Chicago-based video production company Guy Bauer’s new visual identity is based around a quill logo-mark – conveying their story-telling philosophy – a stationary solution that references film and a deep green color palette designed to convey depth and reliability.
HROC: etc Magazine. Issue 3: Lost
CreditsBrand: etc MagazineAdvertising Agency: HROC, Birmingham, UKAgency website: http://www.hroc.co.uk/Senior Designer: Chris MarshallDesigners: Andy Pitts, Jim Duncan, Juliet Hazard, Laura Rowson, Martha McGarryPublished: February 2013Short rationale (optional): Designers at Birmingham based HROC Design are continuing to develop the magazine based etc project. This self-initiated platform allows the designers at HROC to grow and evolve outside of the commercial arena with a focus on personal responses to a given theme for each edition. The latest instalment is created around the theme of ‘lost’ and the designers all have very different takes on this – ranging from hair loss and heart-ache to the destruction of the Twin Towers in the world Trade Centre attacks.