PeerIndex, the company that measures brand influence on social media, has launched a new service that allows brands to reward consumers with free products and exclusive discounts for their social media contributions, with the aim of generating word-of-mouth on a large scale.
PeerIndex claims that with the average Brit invests four hours a day in social networking, more than 200 million collective hours of productive time goes into likes, tweets and pins every day.
With the new service, PeerIndex looks at these ‘social signals’ and identifies who is influential on different subjects amongst their friends.
Thus far, brands including blinkbox, Lounge Lover and Chess London have used the service to reach out to key influencers in their social media space through an engaging, mobile-friendly portal to give them rewards.
The launch offers span the categories Habitat, Lifestyle and Apparel.
Speaking on the service, Azeem Azhar, founder of PeerIndex, said: “People love sharing, and they love doing so on the social web and when they share, their friends and followers listen.
“The range of the reaction depends on the influence of the user broadcasting - and as a marketer, you want to make sure your message gets to the people who make the biggest waves so that you’re pinpointing the influencers. You also want to make sure what you’re offering to them is so engaging and interesting that they’ll share it.”