Chip Shop Awards #MicroChips brief with One Minute Briefs revealed
The Chip Shop Awards has teamed with One Minute Briefs to create a new challenge: The Microwave Chip. Suggestions for the brief were crowdsourced through Twitter, with the winning idea being to advertise the new Oscar Pistorius range from Nike. Under the One Minute Brief rules, those wishing to take part have one minute to fulfil the brief, with entries to be sent to firstname.lastname@example.org with your name and agency name, if you wish to include it. Creatives now have until 3pm today to take part, with entries received after this deadline not being considered. Tomorrow, the entries will be put to a public vote on The Drum, with this vote and the views of the Chip Shop Award judges meaning the best will be entered into a newly created special category for this year’s event. Deadline for entries to this year’s Chip Shop Awards is 8 March.