26 February 2013 - 10:00am | posted by | 0 comments

Sony Mobile reveals global integrated marketing campaign for Xperia smartphones with McCann London

Sony Mobile Communications (‘Sony Mobile’) has unveiled a global integrated marketing campaign for its Xperia smartphones range marking significant global investment.

The integrated campaign, debuted at Mobile World Congress in Barcelona, will be deployed in over 20 markets across TV, print, digital, out-of-home and retail from March 2013.

The creative from McCann London features a selection of Sony’s much-loved past products including walkman’s and hand-held video cameras, reflecting upon the consumer experience that Sony products deliver.

“Our latest campaign celebrates Sony’s proud heritage of innovation and how the brand continues to touch the lives of people around the world,” said Steve Walker, chief marketing officer at Sony Mobile.

“The launch of our new flagship Xperia Z smartphone marks a milestone as it truly brings together the innovative Sony technology, entertainment and connected experiences into a single device.”

Directed by Tarsem Singh, the campaign takes consumers on a colourful journey to the Holi festival in India. As coloured powders and water are a mainstay of the celebrations it was picked as the perfect location to showcase the water and dust resistant design of the Xperia Z smartphone. The ad is set to the soundtrack of David Bowie’s aptly titled ‘Sound and Vision’, remised by Sonjay Pabhakar.

“The Xperia Z has one of the most incredible screens you can think of for today,” commented Singh. “It really records colour vividly and this festival of Holi is about as vivid as you can get.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

30 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...