The Marketing Weak Award: Pukka Pies - It's Time for a Pukka Pie

Here we are once again folks - time for The Marketing Weak Awards - The Drum's weekly selection of an ad that is sure to give you and your family nightmares having witnessed it during your time together in front of the goggle box. And this week do we have a doozy for you.

It's hard to know where to start with this ad, so deeply does it plumb the depths of dreadfulness. Why announce your engagement in what looks like a chippy, or sit down to a special meal complete with wine... only to see a Pukka Pie squatting on your plate like some food-related succubus?

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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