A trip down memory lane seemed only fitting as this year marks the 10th anniversary of the Chip Shop Awards. This year’s judging panel – which includes the likes of Watermill owner Dave Waters, gregandmike.com creative partner Mike McKenna, and Russell Speed freelance creative and ex-TBWA, took to the archives to find their favourite Chip winners from the last 10 years.
All of the judges picks will be revealed in the next issue of The Drum (28 February). Following on from Patrick Baglee and Abi Ellis’ picks last Tuesday and Bil Bungay and Alfredo Marcantonio’s choices from last Thursday here’s a look at The Creative Circle CEO Jeremy Green and RAPP ECD Jason Andrews favourites.
Jeremy Green – Star Wars Trilogy – Best Use of Ambient Media and The Big Chip Winner 2005
“My favourite ever Chip Shop Winner is the Star Wars Trilogy ad for Woolworths by Sequioa. Not only is it a clever creative use of the media, this one certainly could run as a real-life ad too.”
Jason Andrews – Drink Responsibly – Invent Your Own and The Big Chip Winner 2010
“This is genius. In fact, it’s such a lovely, simple idea; I’m surprised the Rapier didn’t switch business models from advertising-mongers to lager-meisters. Or at least set up a microbrewery in the basement.“It’s a product that barely requires advertising because every competitor brand does it for them with ‘Please drink Responsibly’ emblazoned across every other beer bottle, it can simply lean on notoriety for its publicity.“Sadly, the agency that created this piece doesn’t exist anymore and for all the thousands of pieces of work that it might have billed legitimate clients for, this piece stands out a mile as its best legacy.”
The deadline for this year's Chip Shop Awards is Friday 8 March. All entries should be submitted via the Chip Shop Awards website