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Chip Shop Awards judges Jeremy Green and Jason Andrews unveil their favourite Chip winner of the last 10 years

A trip down memory lane seemed only fitting as this year marks the 10th anniversary of the Chip Shop Awards. This year’s judging panel – which includes the likes of Watermill owner Dave Waters, gregandmike.com creative partner Mike McKenna, and Russell Speed freelance creative and ex-TBWA, took to the archives to find their favourite Chip winners from the last 10 years.

All of the judges picks will be revealed in the next issue of The Drum (28 February). Following on from Patrick Baglee and Abi Ellis’ picks last Tuesday and Bil Bungay and Alfredo Marcantonio’s choices from last Thursday here’s a look at The Creative Circle CEO Jeremy Green and RAPP ECD Jason Andrews favourites.

Creative Review: 

Jeremy Green – Star Wars Trilogy – Best Use of Ambient Media and The Big Chip Winner 2005

Jeremy Green – Star Wars Trilogy – Best Use of Ambient Media and The Big Chip Winner 2005

“My favourite ever Chip Shop Winner is the Star Wars Trilogy ad for Woolworths by Sequioa. Not only is it a clever creative use of the media, this one certainly could run as a real-life ad too.”

Jason Andrews – Drink Responsibly – Invent Your Own and The Big Chip Winner 2010

Jason Andrews – Drink Responsibly – Invent Your Own and The Big Chip Winner 2010

“This is genius. In fact, it’s such a lovely, simple idea; I’m surprised the Rapier didn’t switch business models from advertising-mongers to lager-meisters. Or at least set up a microbrewery in the basement.

“It’s a product that barely requires advertising because every competitor brand does it for them with ‘Please drink Responsibly’ emblazoned across every other beer bottle, it can simply lean on notoriety for its publicity.

“Sadly, the agency that created this piece doesn’t exist anymore and for all the thousands of pieces of work that it might have billed legitimate clients for, this piece stands out a mile as its best legacy.”

The deadline for this year's Chip Shop Awards is Friday 8 March. All entries should be submitted via the Chip Shop Awards website.

Related Award

Now in their 14th year, The Chip Shop Awards continue to recognise creativity with no limits and no rules. It's an international creative awards, open to anyone with great ideas.

Are you capable of unhindered creative work? What would you do with total free reign of the advertising world? Whether a student, a junior, a freelancer or the top creative director in all the land – you can enter. 

Here is YOUR chance to roam free with our incredibly random and imaginative categories. The categories are altered every year to keep them fresh, funny and feisty.  But make no mistake: this isn’t all knob gags! We live for creativity. Some of our best entries portray a powerful advert that should make the biggest brands sit up and reconsider their advertising agency spend!

We only work with the finest judges. 2016’s panel consist of Arc WW, Sunshine, Mr. President, Innocent Drinks and One Minute Briefs  to name but a few. Top executive creative directors love these awards as they too, enjoy total creative freedom and love to see how deep your imagination can go...

Check out our previous judges to see how big this thing goes...

Entry deadline: 1 April 2016
Awards ceremony: 9 June 2016