Samsung is launching its latest Galaxy smartphone in New York on March 14, in a head-on bid to retake the lead from Apple in the United States.
The new phone is said to have a 4.9in screen – compared to 4.8in on the current model – and a 13-megapixel camera. Both leave Apple's fifth iPhone lagging. The Samsung challenger is expected to be called the "Galaxy S IV".
This is the first time in three years Samsung has chosen to debut a product from its flagship range in America, the Guardian points out. The S III event was held in London last year, while the S II launched in Barcelona in 2011.
The venue is the Radio City Music Hall, in New York's Rockerfeller Center- a favourite venue for Grammy and MTV awards.
Apple's iPhone became the bestselling smartphone worldwide and in the US at the end of last year, according to data from the research company Strategy Analytics, thanks to the arrival of the iPhone 5 and price cuts on older models. The Cupertino company sold 27.4m iPhone 5 and 17.4m iPhone 4S handsets globally in the fourth quarter, against 15.4m Galaxy S III handsets in that period.
It's a mountain to climb but it seems Samsung is determined to get back on top.
Invitations to the Samsung Radio City launch went out on Monday morning, said the Guardian, just as rival Nokia was unveiling budget versions of its Lumia handsets aimed at the Chinese and Latin America markets at the Mobile World Congress trade show in Barcelona.