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Burger King rolls out first work since making Mother New York lead creative agency

The first work for Burger King since it made Mother New York its lead agency has rolled out.

The appointment of Mother New York, announced last week following its role as a roster agency from December 2011, has led to the creation of three new ‘Breakfast’ spots.

The new US campaign is made up of ‘Two Thumbs,’ ‘First Cup’ and ‘Faustin’, and promotes two new breakfast offerings – the Gouda Bacon Sandwich and the Arabica coffee.

Featured by The Drum