Burger King rolls out first work since making Mother New York lead creative agency

The first work for Burger King since it made Mother New York its lead agency has rolled out.

The appointment of Mother New York, announced last week following its role as a roster agency from December 2011, has led to the creation of three new ‘Breakfast’ spots.

The new US campaign is made up of ‘Two Thumbs,’ ‘First Cup’ and ‘Faustin’, and promotes two new breakfast offerings – the Gouda Bacon Sandwich and the Arabica coffee.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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