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Beauty shop promotes The Last Exorcism Part II with viral prank

A viral video has been revealed as part of the marketing for The Last Exorcism Part II, where customers at a beauty salon are scared out of their minds as ghostly apparitions of a dead girl appear in the mirror.

The prank, who no-one has claimed responsibility for yet, then shows the customers being frightened even more by a girl coming out of the back of the salon, bent over in a style similar to The Last Exorcism Part II poster.

The best reactions have been posted on YouTube, with some taking it surprisingly well and others bolting out the door.