Last week saw Interflora, alongside some UK newspaper publishers such as Johnston Press and Trinity Mirror with whom the company ran many advertorials across thei regional platforms, face adverse SEO rankings through Google over the SEO strategy and paid for links. The Drum asked a few SEO agency experts for their views on what this means for the future.
Reaction from Razorfish, BlueClaw, LBi, MediaCom, Cheil Worldwide: Google's moves to discipline Interflora SEO strategy
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