One Direction work with Fluid for official Comic Relief single cover art

Syco and One Direction have worked with Fluid to create the cover design of the boyband’s official Red Nose Day single, which is currently No.1 in 63 countries worldwide.

After creating the campaign for the band’s album Take Me Home, Syco and 1D’s record label Sony Music turned to Fluid with a brief to create a sleeve which conveyed the charity’s sense of fun, incorporating Comic Relief’s signature colours of red and white.