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Arla Foods cheese range Castello appoints Havas PR UK to cover PR, social media and digital activity

Castello joins Arla Foods stablemate Lactofree on the Havas PR UK books

Arla Foods speciality cheese range Castello has selected Havas PR UK to handle its PR, social media and digital activity following a three way pitch.

The appointment of Havas UK PR sees the agency grow its portfolio of Arla Foods brands as it currently deals with PR for Lactofree, Arla Foods dairy range without lactose.

Castello senior brand manager, Kate Richards, commented: “Havas PR UK provided strong strategic insights as well as exciting creative and conversation led ideas to build brand awareness and consideration to Castello.

“We look forward to working closely with them alongside our other agencies to deliver a full and integrated plan.”

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian