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Ad of the Day: Anchor Butter - A Kitchen's Life

This utterly charming ad shows the role the advertised product plays in the average family's kitchen over a number of years. Ups and downs, celebrations and wakes all unfold with Anchor as a low-key, bit-part character that's nonetheless integral to the plot.

We witness the advent of "four Mr Rights, nine Mr Wrongs, and a couple of... not so sures..." as a chill wind blows momentarily across the visage of an aspiring Goth. There's "an unlucky mouse", and "one peculiar incident" which sees a dressing-gowned man staring warily at an owl perched on a chair.

It's a beautiful script, unfussily directed; a paean to the quirks and rites and passages of the everyday. Anchor is clever to suggest itself as the reassuringly predictable staple in the room that's the centre of every home; an item we can rely upon as much as we rely on the kitchen itself.

Agency: CHI&Partners
Creative: Jim Bolton / Jonathan Burley / Micky Tudor

Featured by The Drum