25 February 2013 - 1:33pm | posted by | 1 comment

Ad of the Day: Anchor Butter - A Kitchen's Life

This utterly charming ad shows the role the advertised product plays in the average family's kitchen over a number of years. Ups and downs, celebrations and wakes all unfold with Anchor as a low-key, bit-part character that's nonetheless integral to the plot.

We witness the advent of "four Mr Rights, nine Mr Wrongs, and a couple of... not so sures..." as a chill wind blows momentarily across the visage of an aspiring Goth. There's "an unlucky mouse", and "one peculiar incident" which sees a dressing-gowned man staring warily at an owl perched on a chair.

It's a beautiful script, unfussily directed; a paean to the quirks and rites and passages of the everyday. Anchor is clever to suggest itself as the reassuringly predictable staple in the room that's the centre of every home; an item we can rely upon as much as we rely on the kitchen itself.

Agency: CHI&Partners
Creative: Jim Bolton / Jonathan Burley / Micky Tudor

Comments

18 Mar 2013 - 12:08
aliso17638's picture

A brilliant advert, I love Mr Right with his daffodils!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...