25 February 2013 - 1:33pm | posted by | 1 comment

Ad of the Day: Anchor Butter - A Kitchen's Life

This utterly charming ad shows the role the advertised product plays in the average family's kitchen over a number of years. Ups and downs, celebrations and wakes all unfold with Anchor as a low-key, bit-part character that's nonetheless integral to the plot.

We witness the advent of "four Mr Rights, nine Mr Wrongs, and a couple of... not so sures..." as a chill wind blows momentarily across the visage of an aspiring Goth. There's "an unlucky mouse", and "one peculiar incident" which sees a dressing-gowned man staring warily at an owl perched on a chair.

It's a beautiful script, unfussily directed; a paean to the quirks and rites and passages of the everyday. Anchor is clever to suggest itself as the reassuringly predictable staple in the room that's the centre of every home; an item we can rely upon as much as we rely on the kitchen itself.

Agency: CHI&Partners
Creative: Jim Bolton / Jonathan Burley / Micky Tudor

Don't miss out... Get your Advertising news by email

Comments

18 Mar 2013 - 12:08
aliso17638's picture

A brilliant advert, I love Mr Right with his daffodils!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...