23 February 2013 - 2:06pm | posted by | 0 comments

Samsung puts together a serial movie of its own for the big Oscars show

Whoever picks up the lion's share of the gongs at tomorrow night's Academy Awards, the Oscar for enterprise surely goes to Samsung.

The Korean company will be telling a story of its own during the commercial breaks, running no fewer than six commercials during the Academy Awards.

Each spot will be part of a serial story about a video game publisher trying to develop a game called "Unicorn Apocalypse," says AdAge.

The last of the ads will have Tim Burton, director of "Beetlejuice" and "Edward Scissorhands," trying to turn "Unicorn Apocalypse" into a feature film.

The first ad will be 60 seconds, the next four will be 30 seconds and the final ad featuring Burton will run for 90 seconds.

Samsung will also run an entirely separate spot during the pre-show coverage.

The spots were created by 72andSunny, which also did Samsung's Super Bowl spots with Seth Rogan and Paul Rudd.

AdAge comments, "For Samsung, the ad buy is an attempt to build on the momentum the company gained with its popular, hilarious star-studded Super Bowl ad."

Under-pressure store chain J.C. Penney has also purchased six Oscar spots. One spot each will air during the pre-show and red carpet, while four ads will air during the awards show.

The spots were created by The Bureau, an agency that has worked with Apple in the past and is now working solely with JC Penney. It is a new campaign, which will be ongoing but other than that JCP is keeping mum.

WATCH THE OSCARS LIVE Red Carpet Live will air from 11.30pm on Sky Living / HD and Sky Movies Oscars / HD. The actual Oscars will air live exclusively on Sky Movies Oscars / HD from 1.30am until 4am.

- but , sorry, I'm told you won't get the US adverts!

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...