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Sainsbury’s unveils Active Kids advert starring David Beckham

Sainsbury’s has revealed its new Active Kids advert featuring brand ambassadors David Beckham and paralympian Ellie Simmonds. In the nostalgic ad, the sports stars recount their favourite childhood games in an effort to get kids leading more active lives with the Active Kids Voucher Scheme The 60-second ad was created by AMV BBDO and will air on 26 February at 19.15. Mark Given, head of brand communications, Sainsbury’s said: "The advert highlights childhood memories and moments that are important to all our customers and colleagues and we hope that it will re-kindle the joy and sense of fun we all remember as children helping to inspire parents and kids to get active together."

Featured by The Drum