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Heineken appoints R/GA London with global digital task

Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.

Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.

The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.

R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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