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Heineken Appointments

Heineken appoints R/GA London with global digital task

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By Jennifer Faull, Deputy Editor

February 23, 2013 | 1 min read

Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.

Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.

The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.

R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.

Heineken Appointments

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R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks...

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