23 February 2013 - 11:32am | posted by | 0 comments

Heineken appoints R/GA London with global digital task

Heineken appoints R/GA London with global digital taskHeineken appoints R/GA London with global digital task

Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.

Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.

The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.

R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...