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Heineken appoints R/GA London with global digital task

Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief.

Heineken is looking to develop its digital activity, which has gradually increased in recent years, with R/GA by building a stronger e-commerce presence.

The agency won the pitch over advertising and design firm, Crispin Porter & Bogusky. Other agencies involved at the earlier stages included Work Club and Lean Mean Fighting Machine.

R/GA has been tasked with primarily focusing on Heineken, though this may eventually extend across other brands in the portfolio such as Strongbow, Foster’s and Kronenbourg 1664.

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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