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Jameson Irish Whiskey releases latest installment of Tall Tales campaign

Jameson Irish Whiskey is to roll out a new TV advert as the latest installment of its Tall Tales campaign.

The ‘Iron Horse’ advert, created by TBWA\Chiat\Day New York, is accompanied by an out-of-home campaign featuring three 18th Century inspired oil paintings featuring the antics founder John Jameson.

Wayne Hartunian, vice president of Whiskies and Cognac at Pernod Ricard USA, commented: “Jameson is incredibly fortunate to have such an amazing advocacy amongst consumers and the trade and highly unique and engaging advertising like this helps contribute to this. The prior Jameson TV ads have been extremely successful and award winning but this could very well be the best one yet.”

Director of Lawless and The Road, John Hillcoat helmed the latest TV ad, alongside Skunk, as the campaign aims to celebrate the brand’s heritage.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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