GALAXY brings Audrey Hepburn back to life for new advertising campaign

CGI technology is used to bring Hepburn back to life

Chocolate brand GALAXY is set to break a new campaign starring iconic screen and style icon Audrey Hepburn this Sunday (24 February).

Created by AMV BBDO, the new ad is set to debut on ITV1 during the ad break of Mr. Selfridge with Hepburn featuring as the new ‘Galaxy Girl’. Brought back to life using cutting edge technology, the ad tells the story of Hepburn seeking a place to enjoy her GALAXY chocolate. Hepburn isn't the only one brought back to life for the new campaign, GALAXY has also resurrected it's 'Why have cotton when you can have silk' strapline for the first time in 11 years.

The 1950’s Amalfi coast setting of the creative is reminiscent of old Hepburn films, during the ad a young Hepburn is shown on a crowded bus looking for a spot to enjoy her chocolate bar. After catching the eye of a handsome driver in a car driving alongside the bus Hepburn seizes the chance to leave the bus and recline on the luxurious back seat of the open top car where she enjoys her GALAXY.

Vice president marketing at Mars Chocolate UK, Michael Magee, commented: “The use of Audrey, along with reviving our strapline ‘why have cotton when you can have silk?’ reflects an increased focus on our largest chocolate brand… We pride ourselves on creativity that connects with consumers – and the revival of Audrey Hepburn for this GALAXY campaign is a great example of this.”

The 60 second TV spot will be supported by an additional 30 second ad, press sampling, digital activation and PR running nationally from Sunday 24 February.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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