Warc survey points to improving global marketing outlook
Global marketers can now look forward to the future with more confidence after the latest Warc Global Marketing Index found that the outlook for the sector continues to improve.
The headline GMI rate; a combination of observable trends in marketing budgets, trading conditions and staffing levels, stood at 56.2 in February, a 1.2 point increase on the month before.
This was driven primarily by the Asia Pacific region which registered the greatest month on month rise, jumping from 53.8 to 56.2, principally due to a sharp rise in marketing budgets.
However the Americas remained the most positive region with a rating of 59.5 with even moribund Europe showing some improvement, easing 1.2 points to 53.1 in February.
Suzy Young, data and journals director at Warc, said: “The continued upward trajectory in headline GMI is encouraging,
"The outlook for global marketing budgets has improved since the start of the year, with both the Americas and Asia Pacific recording positive growth."