21 February 2013 - 11:40am | posted by | 2 comments

Viral Video Chart: Nivea pranks airport passengers and goats yell like humans

NIVEA pranks airport passengersNIVEA pranks airport passengers

Nivea has topped this week's Viral Chart for Brands with an elaborate prank convincing airport passengers that they are wanted for questioning by the police.

The funny - and ever so slightly cruel - stresstest stunt goes straight in at number one in this week's chart after being shared more than 60,000 times on social media channels over the last seven days

Elsewhere on the charts, the Harlem Shake meme refuses to go away with brands including Topshop, Pepsi and even the Welsh Open Snooker Championship now getting in on the act.

Thankfully the User Generated Content chart offers some light relief in the form of the surreal Goats Yelling like Humans, which does exactly what it promises. Harlem Shake goats edition is surely just around the corner.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

Don't miss out... Get your Marketing news by email

Comments

21 Feb 2013 - 15:38
Jon Spary's picture
7
comments

WTF were Nivea thinking? If they put me through that amount of stress in such an environment, I'd never buy their brand again!

2
1
21 Feb 2013 - 16:14
humdrum's picture
45
comments

@Jon Spary They wanted to create a viral video, clearly it worked. I'm sure they won't care about upsetting the 4 or 5 potential customers in the video

1
0

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest