21 February 2013 - 12:20pm | posted by | 0 comments

Infographic: Burger King Twitter hack generated 450,000 related tweets

Infographic: Burger King Twitter hack generated 450,000 related tweetsInfographic: Burger King Twitter hack generated 450,000 related tweets

The hacking of Burger King’s Twitter account earlier this week generated around 450,000 tweets according to research.

The incident generated a number of tweets in connection to hacking that claimed the fast food giant had been bought by rival McDonalds.

According to social media monitoring company Synthesio, which analysed the impact of the hack, 160,000 tweets were generated within the first hour, while Burger King gained 30,000 followers in one day and generated a 300 per cent increase in conversations.

The following day, car brand Jeep was subject to a similar hacking attack to its Twitter feed.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...