Infographic: Burger King Twitter hack generated 450,000 related tweets

The hacking of Burger King’s Twitter account earlier this week generated around 450,000 tweets according to research.

The incident generated a number of tweets in connection to hacking that claimed the fast food giant had been bought by rival McDonalds.

According to social media monitoring company Synthesio, which analysed the impact of the hack, 160,000 tweets were generated within the first hour, while Burger King gained 30,000 followers in one day and generated a 300 per cent increase in conversations.

The following day, car brand Jeep was subject to a similar hacking attack to its Twitter feed.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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