C&A appoints DDB & Tribal Amsterdam as creative partner agency for Europe
European retailer C&A has named DDB & Tribal Amsterdam as its agency of record for it European integrated business.
The appointment follows a pitch process which included creative agencies from the UK, Netherlands and Germany. DDB & Tribal Amsterdam has now been tasked with developing communications campaigns across traditional and non-traditional media channels, with the first work set to debut this spring.
“We are in the process of revitalising our brand and elevating C&A to the next level. Part of our strategy is to change our communication approach from push to pull. With insights from DDB & Tribal Amsterdam we are creating a relevant and engaging dialogue with our consumers. We are looking forward to inspire our consumers across all channels of brand communications and, naturally, drive them to our stores,” commented C&A Europe brand marketing director Eva Ziegler.
Jacco ter Schegget, president of Tribal DDB Europe and CEO of Tribal DDB Amsterdam, added: “The development of a refreshed brand platform for C&A looks likely to be our most integrated work to date. It is a true honour to be recognized as an agency of integrated marketing and communications excellence.”
Content created with:
Tribal DDB Amsterdam
Find out more