21 February 2013 - 3:43pm | posted by | 0 comments

Bulmers launches two new cider flavours through Twitter and Facebook campaign

Bulmers launches two new cider flavours through Twitter and Facebook campaign Bulmers launches two new cider flavours through Twitter and Facebook

Bulmers has unveiled two new flavours of ciders, Bold Black Cherry and Pressed Red Grape, though a social media campaign.

Social media agency, We Are Social, developed the activity, which has aimed to ignite interest and create conversation amongst Bulmers’ social media communities.

The campaign, which began this week, has targeted key Twitter influencers who have previously expressed an interest in Bulmers, by asking them if they would like to be among the first in the country to try the products.

The launch will also focus around a ‘Try it first’ Facebook app, which will be found on the Bulmers UK Facebook page. Fans will be asked to enter their email address to be in with a chance of being one of the first people to try the new flavours

Michael Gillane, brands director , Bulmers commented on the campaign: “Our social media communities are made up of some of our most loyal fans. We always look to reward them whenever we can and We Are Social’s campaign does exactly this.

“For us, social media is the ideal platform to talk about a new product - it allows us to listen and respond to the feedback of our most engaged fanbase on an immediate basis - it’s a hugely significant evolution in new product launches.”

Seb Robert, senior account director at We Are Social said: “Offering a ‘first’ on social media is always a good way of kicking off conversation about something new, which is why Bulmers chose to use Facebook to unveil these new products.

“We’re looking forward to hearing what Bulmers fans think of both varieties over the next few weeks.”

As part of the campaign Bulmers will also select ten winners each week for two weeks, who will each be sent a case of their flavour of choice. The packaging will contain a call to action, encouraging winners to post pictures of themselves with the new bottles to Facebook and Twitter to share with other Bulmers fans.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...