20 February 2013 - 11:31am | posted by | 3 comments

Marketing Weak - Wrigley's Extra - Antonio Banderas

In a teeth-grindingly awful spot, Hollywood heartthrob Antonio Banderas breaks up with "lingering food" over lunch by getting rid of their remains with a little help from the advertised product. Whoever thought having him say a callous farewell to a bunch of animated doughnuts was a good idea may well be having doubts now.

Agency: Energy BBDO (Chicago)

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

20 Feb 2013 - 13:48
Ogilvy's picture

WE NEED BRAND RECALL STUDIES! YOU CAN'T JUST SAY THE ADVERT IS BAD!

6
2
20 Feb 2013 - 15:23
marti14514's picture

What is it with The Drum lately? You just put an ad up and say it's shit. No insight, no data, no results. Just we think it's shit.

1
5
20 Feb 2013 - 17:03
humdrum's picture

Oh the irony. Fingers crossed marti14514 is joking

3
2

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...