Marketing Weak - Wrigley's Extra - Antonio Banderas

In a teeth-grindingly awful spot, Hollywood heartthrob Antonio Banderas breaks up with "lingering food" over lunch by getting rid of their remains with a little help from the advertised product. Whoever thought having him say a callous farewell to a bunch of animated doughnuts was a good idea may well be having doubts now.

Agency: Energy BBDO (Chicago)

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff