20 February 2013 - 11:31am | posted by | 3 comments

Marketing Weak - Wrigley's Extra - Antonio Banderas

In a teeth-grindingly awful spot, Hollywood heartthrob Antonio Banderas breaks up with "lingering food" over lunch by getting rid of their remains with a little help from the advertised product. Whoever thought having him say a callous farewell to a bunch of animated doughnuts was a good idea may well be having doubts now.

Agency: Energy BBDO (Chicago)

Comments

20 Feb 2013 - 13:48
Ogilvy's picture

WE NEED BRAND RECALL STUDIES! YOU CAN'T JUST SAY THE ADVERT IS BAD!

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20 Feb 2013 - 15:23
marti14514's picture

What is it with The Drum lately? You just put an ad up and say it's shit. No insight, no data, no results. Just we think it's shit.

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20 Feb 2013 - 17:03
humdrum's picture

Oh the irony. Fingers crossed marti14514 is joking

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