Ferrari sees off Apple and Samsung to be crowned world’s most powerful brand
Ferrari has been named as the most powerful brand in the world in a new poll conducted by brand valuation and marketing specialists Brand Finance.
The survey looked at the 500 most valuable brands culled from Brand Finance’s own analysis which saw the Italian motoring brand race to the top.
This left Apple and Samsung, younger pretenders to the throne, scrapping for second spot with Apple just nudging out its South Korean nemesis.
Apple has endured a rocky year despite a clutch of new product launches, resulting in it losing ground to its competitors, this saw it cling on to second place purely by dint of its sheer size.
Commenting on the findings, Brand Finance CEO David Haigh said: “Brand is one of many intangible assets which drive profitable growth. Technology, contractual, human capital and customer intangibles as well as general goodwill all drive overall corporate value. With revenues in the tens of billions, Apple and Samsung are slugging it out for global brand supremacy and are vying with each other to create strong ‘customer love’ for their brands. However, there are other brands in the Global 500 that though they may never challenge the brand value giants, are nonetheless extremely powerful and well-loved.”
Full results will be published on 28 February.