19 February 2013 - 9:04am | posted by | 1 comment

Ferrari sees off Apple and Samsung to be crowned world’s most powerful brand

Ferrari sees off Apple and Samsung to be crowned world’s most powerful brandFerrari sees off Apple and Samsung to be crowned world’s most powerful

Ferrari has been named as the most powerful brand in the world in a new poll conducted by brand valuation and marketing specialists Brand Finance.

The survey looked at the 500 most valuable brands culled from Brand Finance’s own analysis which saw the Italian motoring brand race to the top.

This left Apple and Samsung, younger pretenders to the throne, scrapping for second spot with Apple just nudging out its South Korean nemesis.

Apple has endured a rocky year despite a clutch of new product launches, resulting in it losing ground to its competitors, this saw it cling on to second place purely by dint of its sheer size.

Commenting on the findings, Brand Finance CEO David Haigh said: “Brand is one of many intangible assets which drive profitable growth. Technology, contractual, human capital and customer intangibles as well as general goodwill all drive overall corporate value. With revenues in the tens of billions, Apple and Samsung are slugging it out for global brand supremacy and are vying with each other to create strong ‘customer love’ for their brands. However, there are other brands in the Global 500 that though they may never challenge the brand value giants, are nonetheless extremely powerful and well-loved.”

Full results will be published on 28 February.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

19 Feb 2013 - 13:45
scott@traffic's picture

did they conduct this survey down the local 'scheme'? - c'mon, ferraris are just so naff driven mostly by arseholes. even if i was spending 200k on a car it certainly would not be a ferrari. Mind you, not sure Apple deserves to be at number 1 either.

2
4

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...