Saapos unveils new packaging with 3monkey Design

Soft drinks company Saapos has unveiled new packaging, created by 3monkey Design, relaunching its range as The Original Caribbean Punch.

3monkey’s brief was to create clear, effective, professional branding and packaging that would reflect the Saapos personality and give the product shelf stand-out.

Eva Carr of Saapos said: “We’re so happy with the design work 3monkey have created and we have really benefited from their experience with bigger brands and with the food and drinks industry. They really understood the spirit of our brand and have brought us a long way forward. We now have a wholly professional identity that will give us more credibility in a wider marketplace. ”

Paul Garner, co-founder of 3monkey Design, added: “This is a great product with exotic flavours and character. The original name of Saapos really didn’t say anything, so we’ve given it a bit of a punch and the repackaging now communicates the nature, fruitiness and energy of the brand.”

The re-launch also includes a new website and new POS material.