Twinings is to roll out a new design for its Everyday blend, devised by BrandOpus.
The new design for the Everyday blend aims to make it an ‘everyday’ choice within the Twinings range, the announcement release explained.
“We’re delighted with the glorious brand direction BrandOpus have brought to The Twinings Everyday Tea. The impactful and modern design jumps off the supermarket shelf,” Sam Purton, brand manager at Twinings, commented.
The company has also extended the Everyday range to include four blends: Redbush, Green Tea, Echinacea and Peppermint.