Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk.
Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient.
The ad sees the recipe for Daily Milk being dubbed as important as Excalibur and a vault full of treasure.
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"Creamy, creamy, eh?" Hah! Love it!
Not exactly a revelation (as they say, it's a not-so-secret ingredient), but very much promoting the reason why we all love that good old purple bar.
And is it just us, or does this seem like the type of advert that the late Douglas Adams might have created if he'd been given the opportunity? So outlandishly British!
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