14 February 2013 - 7:34pm | posted by | 0 comments

“You have the wrong Apple store!”: Cider shop changes name over constant confusion with tech giant

“You have the wrong Apple store!”: Cider shop changes name over constant confusion with tech giant  “You have the wrong Apple store!”: Cider shop changes name over

The Apple Shop… no, not that one, another one…. has been forced to change its name to due to the amount calls it receives from confused iPhone, iPad and iPod owners.

Norfolk cider store The Apple Shop gets around 24 queries a day relating to Apple goods.

Geoff Fisher, owner at The Apple Shop in Wroxham Barns, has said: "People would call up and say they had a problem with their iPod and I told them to chuck it away and have a nice cider to get over it.”

"My most amusing caller was an elderly gentleman who rang up and the first thing he said was, 'I've been very silly'.

"'I said, what's the problem? He said, 'I'm 87, and I've gone and bought an Apple Mac and I don't know how to use it'.

"I said, 'Well, I'm very sorry, you have been very silly, perhaps you should give it to your grandchildren'."

He went on to explain he believes the reason for the amount of calls is because his store is listed next to The Apple Store in the phone book and people prefer to call him due to the local prefix.

The store has said it now plans to change its name to The Norfolk Cider Company at Easter.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...