The Apple Shop… no, not that one, another one…. has been forced to change its name to due to the amount calls it receives from confused iPhone, iPad and iPod owners.
Norfolk cider store The Apple Shop gets around 24 queries a day relating to Apple goods.
Geoff Fisher, owner at The Apple Shop in Wroxham Barns, has said: "People would call up and say they had a problem with their iPod and I told them to chuck it away and have a nice cider to get over it.”
"My most amusing caller was an elderly gentleman who rang up and the first thing he said was, 'I've been very silly'.
"'I said, what's the problem? He said, 'I'm 87, and I've gone and bought an Apple Mac and I don't know how to use it'.
"I said, 'Well, I'm very sorry, you have been very silly, perhaps you should give it to your grandchildren'."
He went on to explain he believes the reason for the amount of calls is because his store is listed next to The Apple Store in the phone book and people prefer to call him due to the local prefix.
The store has said it now plans to change its name to The Norfolk Cider Company at Easter.