14 February 2013 - 12:16pm | posted by | 0 comments

Unilever turns to R/GA London to create new creative vision for Sunsilk

Unilever turns to R/GA London to create new creative vision for SunsilkUnilever turns to R/GA London to create new creative vision for

Unilever's hair care brand Sunsilk has a new global digital agency with the appointment of R/GA London to develop a new creative vision. 

The appointment will see R/GA London tasked with the creation of a 'comprehensive digital strategy' across the Sunsilk range, that will include the delivery of both digital campaign activity and long-term digital platforms in an effort to strengthen the brand's consumer relationship. 

The appointment is a change of strategy for Unilever which has previously worked on a project appointment basis with digital outfits for Sunsilk and turned to with the agency having appointed it to work on Rexona (known as Sure in the UK) last year. 

No timescale for the first work to roll out has been set at this time, bit it is expected to appear later this year. 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...