Unilever turns to R/GA London to create new creative vision for Sunsilk

Unilever's hair care brand Sunsilk has a new global digital agency with the appointment of R/GA London to develop a new creative vision.

The appointment will see R/GA London tasked with the creation of a 'comprehensive digital strategy' across the Sunsilk range, that will include the delivery of both digital campaign activity and long-term digital platforms in an effort to strengthen the brand's consumer relationship.

The appointment is a change of strategy for Unilever which has previously worked on a project appointment basis with digital outfits for Sunsilk and turned to with the agency having appointed it to work on Rexona (known as Sure in the UK) last year.

No timescale for the first work to roll out has been set at this time, bit it is expected to appear later this year.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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