Threepipe Communications and Blowfish Digital have announced a merger which sees the two agencies come together under the name Threepipe.
With a combined team of 50, Threepipe will now offer clients a fully integrated service covering digital media, search, social media, content and data. The two agencies have fully merged and are working as a single agency from new joint premises in Holborn, London.
Threepipe co-founder, Eddie May, explained the reasoning behind the merger: “This isn’t simply a partnership or the launch of a new division; it’s a full merger of two established, successful agencies with complementary skill sets. We’ve been integrating social media and content into our PR campaigns for years, but we saw the need to offer clients a wider range of skills, giving us the ability to create properly integrated and effective campaigns, all under one roof.
“We’re already making exciting progress, identifying measurable outcomes from our campaigns using the evaluation ideas and analytical skills that exist within the Blowfish Digital team. We’re confident that together we can deliver our clients the success, and crucially the evidence of this success, they require.”
Blowfish Digital founder Farhad Koodoruth commented: “The nature of digital marketing is changing fundamentally, especially with search algorithms putting a much greater emphasis than ever before on the quality and frequency of a brand’s content, media coverage and social media activity. For clients to maintain a commercial advantage, we strongly believe that each of these areas needs to be connected, which is why we decided that a merger with Threepipe made perfect sense.”
The relationship between SEO, PR and social media is a key area for the agency, Jim Hawker, Threepipe co-founder, added: “The responsibilities of client-side marketers are converging to reflect the interdependence of PR, social media and digital marketing, so it’s a natural step for our agency to be the first to reflect this. We’ll be putting insight, planning and contentfront and centre of everything we do for clients. This is the only way to truly engage audiences and to ensure the visibility of our clients in the digital space.”