As Leeds Arena prepares for its opening later this year, it has appointed integrated agency McGrath O’Toole to support its media activity and assist with enquiries ahead of its launch.
The agency’s public relations division will work alongside sales and marketing director Tony Watson and event marketing and PR manager Brittany Sutherland on all announcements and developments at the venue.
Watson said of the appointment: “We are delighted to have retained the services of McGrath O'Toole to help handle our public relations.
“In line with our stated aims of working with the local business community, McGrath O’Toole is proud to be situated in Leeds, despite its portfolio of clients across the UK.
“Their client-centric approach and their insistence on honesty, transparency and proactivity are all reasons they are now my agency.”
Tom Cooledge, PR Manager at McGrath O’Toole, also commented on the task: “Everyone here is thrilled that this major new addition to SMG Europe’s venue portfolio, as well as the Leeds entertainment scene, is one of the division’s first clients.
“We’re taking this appointment very seriously and understand exactly what it means to be working with a concern that is of such great importance to the city.”