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HP Sauce unveils viral video from M&C Saatchi featuring its manly tips for surviving Valentine's Day

HP Sauce is continuing its push to promote the condiment to a male audience with ad agency M&C Saatchi revealing an online viral video filled with HP’s top tips for blokes this Valentine’s Day.

In a similar vein to the brand’s TV ads, unveiled in October 2012, the viral video aims to appeal to men between the ages of 25-44.

The same HP spokesman from the TV commercials pointers include “never invest in a novelty Valentine’s gift”, “always musk up”, “ambience is key”, and “make sure all you ask for in return is a lovingly made bacon sandwich, smothered with the big, bold flavour of HP Sauce” naturally.

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian