HP Sauce unveils viral video from M&C Saatchi featuring its manly tips for surviving Valentine's Day

HP Sauce is continuing its push to promote the condiment to a male audience with ad agency M&C Saatchi revealing an online viral video filled with HP’s top tips for blokes this Valentine’s Day.

In a similar vein to the brand’s TV ads, unveiled in October 2012, the viral video aims to appeal to men between the ages of 25-44.

The same HP spokesman from the TV commercials pointers include “never invest in a novelty Valentine’s gift”, “always musk up”, “ambience is key”, and “make sure all you ask for in return is a lovingly made bacon sandwich, smothered with the big, bold flavour of HP Sauce” naturally.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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