The Drum magazine – 15 February

In this issue, The Drum casts light on the commercial production industry and explores bad taste in advertising.

Cover story: Commercial Production

From the changing role of directors to the impact of shrinking budgets, this feature takes a look at the evolution of commercial production.

Joining up mobile

The Drum catches up with the launch CEO of mobile start-up Weve, Nancy Cruickshank.

Chip Shop Awards

To celebrate 10 years of the Chip Shops, The Drum speaks to this year's judges, taking a look at the role of bad taste in advertising.

Also in this issue:

  • A round-up of some of the most interesting recent creative work
  • Analysis of the Digitas and LBi merger
  • A look at the complexities of airline redesign, following American's rebrand

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The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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