14 February 2013 - 4:36pm | posted by | 0 comments

The Drum magazine – 15 February

In this issue, The Drum casts light on the commercial production industry and explores bad taste in advertising.

Creative Review: 

Cover story: Commercial Production

<strong>Cover story: Commercial Production</strong>

From the changing role of directors to the impact of shrinking budgets, this feature takes a look at the evolution of commercial production.

Joining up mobile

<strong>Joining up mobile</strong>

The Drum catches up with the launch CEO of mobile start-up Weve, Nancy Cruickshank.

Chip Shop Awards

<strong>Chip Shop Awards</strong>

To celebrate 10 years of the Chip Shops, The Drum speaks to this year's judges, taking a look at the role of bad taste in advertising.

Also in this issue:

<strong>Also in this issue:</strong>
  • A round-up of some of the most interesting recent creative work
  • Analysis of the Digitas and LBi merger
  • A look at the complexities of airline redesign, following American's rebrand

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