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The Drum magazine – 15 February

In this issue, The Drum casts light on the commercial production industry and explores bad taste in advertising.

Cover story: Commercial Production

From the changing role of directors to the impact of shrinking budgets, this feature takes a look at the evolution of commercial production.

Joining up mobile

The Drum catches up with the launch CEO of mobile start-up Weve, Nancy Cruickshank.

Chip Shop Awards

To celebrate 10 years of the Chip Shops, The Drum speaks to this year's judges, taking a look at the role of bad taste in advertising.

Also in this issue:

  • A round-up of some of the most interesting recent creative work
  • Analysis of the Digitas and LBi merger
  • A look at the complexities of airline redesign, following American's rebrand

The Drum

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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