The Drum magazine – 15 February
In this issue, The Drum casts light on the commercial production industry and explores bad taste in advertising.
Creative Review:
Cover story: Commercial Production
From the changing role of directors to the impact of shrinking budgets, this feature takes a look at the evolution of commercial production.
Joining up mobile
The Drum catches up with the launch CEO of mobile start-up Weve, Nancy Cruickshank.
Chip Shop Awards
To celebrate 10 years of the Chip Shops, The Drum speaks to this year's judges, taking a look at the role of bad taste in advertising.
Also in this issue:
- A round-up of some of the most interesting recent creative work
- Analysis of the Digitas and LBi merger
- A look at the complexities of airline redesign, following American's rebrand
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