14 February 2013 - 4:58pm | posted by | 0 comments

Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

The QR code goes to a personalised home page with a call to actionThe QR code goes to a personalised home page with a call to action
Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign.

The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with.

Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code.

Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar.

The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...