14 February 2013 - 4:58pm | posted by | 0 comments

Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

The QR code goes to a personalised home page with a call to actionThe QR code goes to a personalised home page with a call to action
Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign.

The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with.

Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code.

Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar.

The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

Don't miss out... Get your Digital news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest