Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

The QR code goes to a personalised home page with a call to action

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign.

The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with.

Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code.

Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar.

The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian