Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

The QR code goes to a personalised home page with a call to action

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign.

The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with.

Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code.

Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar.

The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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