14 February 2013 - 4:58pm | posted by | 0 comments

Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

The QR code goes to a personalised home page with a call to actionThe QR code goes to a personalised home page with a call to action
Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign.

The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with.

Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code.

Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar.

The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Connection: Space That Works

03/03/2015
Connection are a creative furniture manufacture who create...

Healthspan - 144% Increase in Organic Search

02/03/2015
Challenge: Healthspan is a leading online retailer of...

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...