14 February 2013 - 4:58pm | posted by

Creative Jar targets potential clients with personalised Valentine's themed direct mail campaign

Creative Jar has introduced its new business team with a highly targeted Valentine’s themed direct mail campaign. The mailers were sent out by the agency to a number of would-be clients in the Thames Valley area Creative Jar would like to work with. Disguised a traditional Valentine’s Day card the direct mail activity aims to marry the old with the new as included on the hand-written cards is a QR code. Once scanned the QR code takes the recipient to a personalised Creative Jar front page which says ‘We Love You’ with a call to action to contact Creative Jar. The campaign is being measured in real time analytics with an email campaign supporting the direct mail activity.

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