Ben & Jerry’s today promoted its Supporting Better Dairy campaign with a team of all-singing and dancing ‘Cow Choir’, with twitter fans offered the chance to win a serenade through hashtag #lovethecows.
The campaign aims to improve welfare standards for Europe’s 23 million dairy cows, as there are currently no specific rules in place to protect them.
Andy Barker, Ben & Jerry’s social mission specialist, said: “Across Europe millions of cows aren’t looked after as well as they should be and Valentine’s Day is the perfect time to show them some love. We’re asking everyone to join the Supporting Better Dairy campaign by getting involved with the Twitter competition and signing our petition at www.happycows.eu”
Tweets will guide the Cow Choir, as between 12 midday and 5pm Londoners can win a visit for loved ones by tweeting a Valentine’s message of support for Europe’s dairy cows to @benandjerrysUK, with two winners being chosen an hour and also receiving Ben & Jerry’s ice-cream vouchers for dessert.
The campaign will also be sending European MEPs Valentines Cards urging them to support the campaign.