Annual mobile phone sales retreat for first time since 2009

Author

By John Glenday, Reporter

February 14, 2013 | 1 min read

Mobile phone sales have recorded their first annualised dip since 2009 with just 1.75 handsets being picked up over 2012, a 1.7% drop on the equivalent 2011 figure, according to research firm Gartner.

This represents the first contraction since 2009 as consumers increasingly shirk bog-standard handsets in favour of glitzier (and pricier) high-end smartphones.

Unsurprisingly Apple and Samsung continue to dominate this market, flogging 130m and 385m smartphones respectively,a market share of around 52%.

Chinese upstart Huawei came a distant third with 27.2m smartphone sales under its belt for 2012, although this represented an increase of 74%.

Gartner expects smartphones to outstrip so-called feature phones for the first time this year as sales of non-smartphones maintain their steady decline.

Commenting on the findings Gartner principal analyst Anshul Gupta said: “The last time the worldwide mobile phone market declined was in 2009. Tough economic conditions, shifting consumer preferences and intense market competition weakened the worldwide mobile phone market this year.”

Trending

Industry insights

View all
Add your own content +