13 February 2013 - 4:46pm | posted by | 0 comments

TBWA London wins £18 million Lidl advertising account

TBWA London wins £18 million Lidl advertising account  TBWA London wins £18 million Lidl advertising account

Lidl has appointed TBWA London to handle its £18 million UK advertising account, The Drum has learned.

Lidl, which has previously handled advertising in-house and worked with Belfast and Dublin based AV Browne, began a search in August last year for an agency to create a brand campaign that would help attract shoppers through its doors on a weekly basis.

The decision came following the successful “like brands” TV and print campaign from rival supermarket chain Aldi.

The appointment is expected to be officially confirmed by Lidl tomorrow, February 14. Sources within the industry say that it has already begun working with TBWA London on its brand advertising.

Updated

LIdl has now confirmed the appointment, revealing that the agency will be tasked with its overall strategy and creative execution across brand, in-store, digital and local marketing.
 
Ronny Gottschlich, managing director of LIDL UK commented: "The appointment of TBWA\London marks an exciting new chapter in our journey. They understand our potential for future growth, where our new customers lie and can deliver the messages that will take us there. We're very much looking forward to working with them"

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...