13 February 2013 - 11:39am | posted by | 12 comments

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

In a bid to stand out from other, busier ads B&Q use a hand as their only prop to explain what makes their prices special. The script demonstrates there are only so many ways to describe attention-grabbing savings before analogies wear thin ("flirty prices", anyone?) but Rob Brydon does his best to sound jaunty about it.

Perhaps B&Q's new advertising approach will pay dividends, but it's a thumbs down for now.

Agency: Karmarama

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Comments

13 Feb 2013 - 14:47
rosiemilton's picture
48
comments

Why? Could you offer a more constructive critique? I don't think there's anything wrong with this - the narrative, perhaps - but the underlying message is: we supply hands [with tools etc.], which I think is rather nice.

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13 Feb 2013 - 15:16
kmunro's picture
4
comments

I agree with Rosie here. Is this the opinion of the journalist only, have they seen any brand recall studies from those exposed?

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14 Feb 2013 - 10:07
Ogilvy's picture
101
comments

You know full well it's the opinion of the writer. Do you know how long every article on here would have to be if everytime anyone criticised a piece of creative they had to justify it with a 30 page investigation into brand recall?

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14 Feb 2013 - 10:10
kmunro's picture
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comments

Correct I do know it's the opinion of the journalist. I'm not expecting a 30 page brand recall study either. What i am hoping for is a bit of insight into why it is deemed to be bad. It's bad because I say it's bad doesn't really cut it for me.@Ogilvy

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14 Feb 2013 - 15:49
Ogilvy's picture
101
comments

Go read an effectiveness paper then. This article is about subjective opinion on the creative quality of ads. If that doesn't cut it for you, too bad.

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15 Feb 2013 - 11:40
humdrum's picture
45
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@Ogilvy Well said

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13 Feb 2013 - 16:14
scott@traffic's picture
69
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have seen a damn sight worse than this - this really doesnt bother me - unlike the shite from Saatchi&Saatchi for Head and Shoulders where the goal keeper rolls around the ground in agony until he gets his hair washed. Now that is shite of the highest order....

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13 Feb 2013 - 16:46
@mcsorg's picture
16
comments

Agreed with comments above. It's a highly original ad. 'Staff Writer' - let's have a mea culpa!

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14 Feb 2013 - 11:16
humdrum's picture
45
comments

Just because some people like this advert doesn't mean the writer is wrong. Personally I hate this advert, seems very childish. Repeats the word prices way too many times. It's like a terrible McDonald's advert. First time I saw it I thought it would make an appearance on Marketing Weak, glad to see it is here.

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14 Feb 2013 - 16:51
mark_astle's picture
311
comments

It's quite nice. There are so many worse ads kicking about at the moment. I particularly hate anything where they make an abstract proposition into a cuddly toy character. Mother have a lot to answer for...

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8 Mar 2013 - 14:03
carol36684's picture
1
comments

I thought this ad was wonderful. Light hearted and a change from lots of drab DIY ad's. My kids are mesmirised by it and we have all had a go at the quite difficult hand sequence. Nice hand also!

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15 Mar 2013 - 15:45
antoi96567's picture
1
comments

they are only missing the frantic fist pumping. real shame as it would have suited them wonderfully

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