F&F has launched a cross-platform social media campaign created by We Are Social.
The campaign comes as part of the British Plus Size Fashion Weekend (BPSFW) and has incorporated blogger engagement, Twitter activations and Facebook content.
It has aimed to drive awareness of F&F’s clothing, which caters for women up to a size 28, promoting the motto ‘Feel Fabulous with F&F’.
To launch the campaign, F&F and We Are Social invited three plus size fashion bloggers to become fashion reporters for F&F at BPSFW, each given a F&F new season outfit to wear during the event.
The bloggers will report their experiences at the show back to their readers as well as write in guest posts for the F&F Lifestyled blog.
On the F&F Facebook page, fans will be able to see top fashion picks from the bloggers and the F&F team, which will also be shared on the F&F Lifestyled blog.
F&F will also be running Twitter activity over the course of BPSFW, inviting its followers to share a tweet about which outfit or item of clothing, using the hashtag #FeelFabulous, to receive a £25 F&F voucher.
Deola Laniyan, account director at We Are Social, said: “F&F Clothing range is on-trend for women of all shapes and sizes, so this campaign seemed a natural fit. F&F’s Facebook, Twitter and Lifestyled Blog will be the place to go for news and updates of all the latest styles and fashions, straight from those right in the middle of the action at British Plus Size Fashion Weekend.”