A number of staff at Bezier are set to be made redundant as the UK based point-of-sale marketing services business has decided to focus on its global brands division and put the print division, headquartered in Wakefield, into administration.
The Drum understands that Deloitte has been appointed as administrator, with Matthew Smith from the firm leading the decision making process and the exact number of staff redundancies to be announced in due course.
Commenting on the announcement, James Buckley, Bezier CEO, said: “In making this decision we had to take a view of what was best for the whole company and we think our global brands division and its client's will benefit from having the full focus of management’s time and the company’s resources to support it going forward.”
The decision follows a strategic review by the Board of Bezier after the print business was hit by clients pulling back on print budgets during the recession, the global brands division will be unaffected by the change. The closure comes almost five years after Bezier decided to close Leeds-based advertising agency Poulters after 40 years.
Buckley added: “It has been a tough trading climate for print manufacturing businesses but there are some real opportunities for Bezier's brand division. Our aim is for Bezier to be leading the industry and at the forefront of creative brand marketing.
“This decision was not made lightly and we are extremely grateful to all our colleagues in print for their dedication.”
Bezier explained that where possible client accounts and the staff who worked on them to new suppliers.