Sydney’s Agent99 Public Relations and Melbourne‘s Hello I'm Venus advertising agency have launched a campaign to promote new lights by TENA, aiming to make “an honest attempt” to educate women on mild incontinence, or light bladder leakage.
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The BBC Trust has said that the BBC needs to merge its Red Button and online services, as well as looking to improve navigation across the different parts of BBC Online, improving links and design consistency and better search functionality.
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Peter Bennett-Jones, the chairman of Comic Relief, has announced that he is standing down from his role after 15 years.
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Accessories brand Fat Face has announced its appointment of Lineup Media to manage its consumer PR and digital campaigns ahead of its 25th anniversary celebrations.
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Two thirds of brands (66 per cent) and agencies (65 per cent) say that branded content marketing has become very important or most important to their marketing mix, research from MailOnline has discovered.
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International - 20/05/2013
Harte-Hanks owned agency Mason Zimbler’s head of digital and deputy creative director Shane Casey is to relocate to Publicis Dublin as its lead creative technologist.
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Ford, partner of the UEFA Champions League, is set to unveil an experience this week which will feature extreme rally driver Ken Block.
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US politicians have requested information from Google about its new Google Glass product, questioning the tech giant's ability to gather data from users and possible privacy infringements.
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International - 20/05/2013
HMV’s media planning and buying account has been handed to the7stars, which will see it support the retailer with in-store and online activity.
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Brands should be more worried about consumer apathy than consumer backlash, according to the latest Empty13 panel which discussed the issue of whether or not consumers want to be 'friends' with the brands they engage with?
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EDF Energy has today announced the appointment of Opus Trust Marketing to handle the printing of annual statements as part of the energy company's multi-million pound customer communications contract.
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Tumblr founder David Karp has now confirmed what we've all known for a couple of days, that he's... Read more
United States - 20/05/2013
Levi Roots has launched a £20m 'play and win £10 notes' campaign, combining a nationwide on-pack promotion and an interactive online game to give customers the chance to win £10.
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French digital media agency Re-Mind has announced a partnership with TubeMogul for programmatic buying of video ads.
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The Metropolitan Police has been accused of gagging evidence relevant to the Leveson Inquiry into press ethics by claiming public interest immunity on intelligence which alleged a senior police over was leaking information to the News of the World... Read more
This year’s Scottish Event Awards in association with EventScotland will be judged by a panel that will include Sunbaba Event Branding managing director Jan Booth, Avenue Events director Helene Kemsley and Chris Clarke, director of events and... Read more
Almost nine-tenths believe social media is channel that all marketing practitioners should use and that it is not a ‘stand-alone’ discipline, a survey of 2,000 marketing students has revealed.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
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