11 February 2013 - 4:09pm | posted by | 0 comments

McDonald's aims to 'break the habit of a lunchtime' with Deli Choices TV ad campaign

McDonald’s has released a TV campaign to promote its Deli Choices offer.

Created by Leo Burnett, the 30 second TV campaign advises viewers to ‘break the habit of a lunchtime’ by choosing from the menu, which includes its new Cajun Crispy Chicken wrap.

Support activity will include national outdoor and radio to promote a different sandwich being available each day, known as ‘the Deli Choice of the Day’, similar to Subway’s old ‘Sub of the Day offer, which had the same price of £1.99 when it ended.

Media planning and buying on the campaign has been handled by OMD.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...