11 February 2013 - 4:09pm | posted by | 0 comments

McDonald's aims to 'break the habit of a lunchtime' with Deli Choices TV ad campaign

McDonald’s has released a TV campaign to promote its Deli Choices offer.

Created by Leo Burnett, the 30 second TV campaign advises viewers to ‘break the habit of a lunchtime’ by choosing from the menu, which includes its new Cajun Crispy Chicken wrap.

Support activity will include national outdoor and radio to promote a different sandwich being available each day, known as ‘the Deli Choice of the Day’, similar to Subway’s old ‘Sub of the Day offer, which had the same price of £1.99 when it ended.

Media planning and buying on the campaign has been handled by OMD.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...