11 February 2013 - 4:09pm | posted by

McDonald's aims to 'break the habit of a lunchtime' with Deli Choices TV ad campaign

McDonald’s has released a TV campaign to promote its Deli Choices offer.

Created by Leo Burnett, the 30 second TV campaign advises viewers to ‘break the habit of a lunchtime’ by choosing from the menu, which includes its new Cajun Crispy Chicken wrap.

Support activity will include national outdoor and radio to promote a different sandwich being available each day, known as ‘the Deli Choice of the Day’, similar to Subway’s old ‘Sub of the Day offer, which had the same price of £1.99 when it ended.

Media planning and buying on the campaign has been handled by OMD.

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