11 February 2013 - 8:40am | posted by | 5 comments

Eric Schmidt confirms Google+ content is given search priority

Eric Schmidt confirms Google+ content is given search priorityEric Schmidt confirms Google+ content is given search priority

Excerpts from Google boss Eric Schmidt’s new book, ‘The New Digital Age’, have confirmed that Google + is acting an identity verification network – with such material being given priority in search rankings.

The admission comes amidst an increasingly bitter battle for supremacy between the likes of Twitter, LinkedIn and Facebook with Google conducting a no holds barred fight for the top slot.

Published by the Wall Street Journal the critical extract reads: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”


11 Feb 2013 - 10:40
Emma Harvey's picture

The biggest problem with this is if you don't have one fixed name... e.g. if you get married and want to change it, you can't associate a new Gmail address with your profile, therefore spawning two separate identities.

12 Feb 2013 - 06:24
JaeRustia's picture

@Emma Harvey then i'll stick to using my maiden name or the one im previously using instead of creating a new one

12 Feb 2013 - 13:01
DavidAmerland's picture

@Emma Harvey Not quite so. The basic idea behind authorship and Google Accounts is to create a unity in the online activity of the account so that Google can understand whether you are real or not and then assess your impact on the web. Changing your name (which you are allowed to do) would not adversely affect the account's power (so to speak) and whatever change it undergoes, will soon have it recover.

13 Feb 2013 - 10:09
Emma Harvey's picture

Hi David,

You can change your visible name, but if you want a new email address in your new name (which eventually you probably will), you can't associate two gmail addresses with one profile. There is a fantastic article about this problem which of course I can't find now!

30 Apr 2014 - 21:58
gryff13982's picture

Quote: "“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,"

I don't find this to be true. I am constantly trying to battle a competitor in Google rankings to no avail - despite the fact that they are not linked to a Google+ profile, use 'black hat' techniques in their meta titles and description (repeating keywords over and over and over again AND hidden, keyword-stuffed text that is the same color as the background), lower page rank than my site, less content than my site, lower Alexa rank, etc etc - and no matter what, they remain at the top spot. I have even reported their black hat methods directly to Google - nothing.

So the above statement about those sites ranking higher reads as bunk to me.


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