Bond Street gets 007 makeover courtesy of CBS Outdoor UK to promote Skyfall DVD release
To celebrate the impending release of Skyfall on DVD CBS Outdoor UK has wrapped the - appropriately named - Bond Street station exit in Skyfall creative featuring James Bond himself, Daniel Craig.
A mega Digital Escalator Panel (DEP) and ticket giveaways will also be employed throughout the station.
“This campaign will bring two great British Institutions together – James Bond and the Tube – with a high profile, impactful creative to target the high end urban audience who pass through Bond Street Station,” commented Jason Cotterrell, country director at CBS Outdoor UK.
The campaign runs from today (Monday 11 February) for the next two weeks, additional promotion will also run via national T-side bus ads and on LCDs across the National Rail network.
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