10 February 2013 - 11:55am | posted by | 1 comment

Classic 90s toy Tamagotchi makes a return as an iPhone and Android app

Classic 90s toy Tamagotchi makes a return as an iPhone and Android appClassic 90s toy Tamagotchi makes a return as an iPhone and Android app

Japanese toy and video games maker Bandai has announced that Tamagotchi, the hit electronic game from the 90s, will return as an app.

The original game released in 1996, selling more than 78 million units worldwide, was a small plastic toy on a keychain. Players would see their digital pet hatch onscreen, and then would have to look after it by remembering to press buttons at regular intervals for feeding time, bed time etc.

The new app, Tamagotchi L.i.f.e, has a “Retro Mode”, giving users the same features as the original, as well as advanced options and mini games.

Bandai said in a statement: "The original Tamagotchi was first released 16 years ago and took the world by storm. Everyone had a Tamagotchi and loved taking care of their digital pets."

Adding: "The new Tamagotchi app will feature the same gameplay you know and love with a number of exciting new features.

“Fans who grew up with Tamagotchi are today, positive, assured, intrepid, cooperative and empowering … when you factor in its modern-day update with a trendsetting focus, you’ll understand what Tamagotchi L.i.f.e. is all about."

Tamagotchi L.i.f.e has not yet been given a date for release, but will be available to download from Google Play and the Apple Store.


10 Feb 2013 - 22:41
Force-7's picture

Some of our street team are 16 years old, but a certain 30-year-old member of the office remembers how he always wanted a Tamagotchi. Perhaps if he'd received one for Christmas 1997 he would have turned out more "positive, assured, intrepid, cooperative and empowering". Hmm, not sure about that. Sounds like Bandai has a hyperactive copywriter.

Still, what we are sure about is that this quasi-retro revival is great news! We can imagine there'll be a fair few grown adults secretly downloading the app when it's available. And if you think it's stupid and childish, you clearly never owned a virtual pet. Maybe it's time you tried one?


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