8 February 2013 - 3:47pm | posted by | 0 comments

Metro and Unilever join forces for compressed mini edition

Metro and Unilever join forces for compressed mini editionMetro and Unilever join forces for compressed mini edition

Media brand Metro and deodorant manufacturer Unilever are to team up in a marketing campaign of a mini kind.

Unilever's new compressed deodorant range will be complimented by a 24-page compressed mini-edition of Metro on Monday 11 February, which will have a 300,000 distribution.

An advertorial in the mini-Metro will promote the environmental benefits of compressed deodorants - which use less packaging but last as long as their larger counterparts - as well as a feature examining the rise of green consumers and subsequent efforts from manufacturers and designers to produce more environmentally friendly products and packaging.

Metro commercial director, Matt Teeman, said: "We’re seeing well executed, creative cross-media solutions drive strong audience engagement. This innovative, multi-platform campaign offers our busy, on the move urbanites a number of exciting ways in which to engage with Unilever’s sustainability and eco-living messaging."

Tablet and phone editions of Metro will feature stand-alone, downloadable versions of the compressed version, while the newspaper's website will see a two-day site takeover to help promote the new offering from Unilever, a company which says its ambition is to double the size of its business while reducing its environmental footprint.

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