8 February 2013 - 5:19pm | posted by | 1 comment

Confused.com unveils date insurance, with the worst first dates including a visit to a coffin factory

Confused.com unveils date insurance, with the worst first dates including a visit to a coffin factory Confused.com unveils date insurance, with the worst first dates

Confused.com is helping out singletons by creating date insurance, after it was revealed that 76 per cent of dates don’t work out, and 47 per cent of online daters said they’d been on a date with somebody that looked ‘nothing like their profile’.

The product is being trialled to help women recoup money spent on disastrous dates, after Confused.com found that single women have to pay up to £400 more for car insurance than married women.

Sharon Flaherty, head of content at Confused.com, said:

“Single women pay up to £400 more every year for car insurance than their married counterparts and, in a bid to reduce the cost of finding their perfect partner, we’ve introduced Date Insurance, a way for women to claim for the cost of disastrous dates.

“Even if not paying for the date itself, the cost of new clothes, makeup and travelling to and from the date all mounts up, further penalising single women. We're taking the risk out of going out for dinner with your friend's idea of your perfect man with our new date insurance, but want to trial the idea before launching fully. Given the sheer volume of horrendous dates our survey highlighted, we’re hopeful there’ll be interest in the idea!”

When asked why dates went wrong, 27 per cent said they simply didn’t ‘fancy’ their date, while 9 per cent said they found dates boring and 22 per cent blamed the lack of chemistry.

To trial the new Date Insurance product, Confused.com is asking site visitors to submit their bad date experiences.

So far, worst dates include a trip to a sewage station, a trip to a coffin factory, a prison visit and meeting the parents.

The survey found that men and women are equally as likely to ‘do a runner’, with 16 per cent of men and 18 per cent of women admitting to leaving before the end of their date; while 24 per cent of men have been stood up, compared to 16 per cent of women.

Comments

11 Feb 2013 - 09:24
Emily11761's picture

Scroll down to the bottom of the relevant page on the Confused.com site...it's not a genuine product! It's just a great marketing effort from them.

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