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Google buys marketing services company from ICG Group for $125 million

Google has paid $125 million for marketing services company Channel Intelligence Inc.

ICG Group sold Channel Intelligence to Google for $125 million

The group, which is partly owned by ICG Group Inc, which buys and builds internet software and services firms, helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local stores.

ICG will reportedly receive $60.5 million from the deal for its share of Channel Intelligence, the takeover is expected to be finalised within Q1 2013.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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