7 February 2013 - 11:13am | posted by | 0 comments

British Gypsum appoints Big for integrated trade marketing campaign

British Gypsum appoints Big for integrated trade marketing campaignBritish Gypsum appoints Big for integrated trade marketing campaign

British Gypsum has announced the appointment of creative agency Big to develop an integrated trade marketing campaign, promoting the fact that a perfect tiling job needs a perfect backing board.

The campaign will include direct mail, product literature, merchant support and digital activity, as well as a demonstration video.

Natalie Davenport, head of marcomms at British Gypsum, said: “This is a really important launch for British Gypsum, and Big proved that they not only thoroughly understood the new product and the benefits it brings, but also had a real understanding of our customer. What’s more, they’ve developed a really engaging campaign which we’re really excited about.”

British Gypsum will also be working with the agency to develop the new product brand identity, with the campaign set to go live in March 2013.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...