7 February 2013 - 11:13am | posted by | 0 comments

British Gypsum appoints Big for integrated trade marketing campaign

British Gypsum appoints Big for integrated trade marketing campaignBritish Gypsum appoints Big for integrated trade marketing campaign

British Gypsum has announced the appointment of creative agency Big to develop an integrated trade marketing campaign, promoting the fact that a perfect tiling job needs a perfect backing board.

The campaign will include direct mail, product literature, merchant support and digital activity, as well as a demonstration video.

Natalie Davenport, head of marcomms at British Gypsum, said: “This is a really important launch for British Gypsum, and Big proved that they not only thoroughly understood the new product and the benefits it brings, but also had a real understanding of our customer. What’s more, they’ve developed a really engaging campaign which we’re really excited about.”

British Gypsum will also be working with the agency to develop the new product brand identity, with the campaign set to go live in March 2013.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...