7 February 2013 - 11:13am | posted by | 0 comments

British Gypsum appoints Big for integrated trade marketing campaign

British Gypsum appoints Big for integrated trade marketing campaignBritish Gypsum appoints Big for integrated trade marketing campaign

British Gypsum has announced the appointment of creative agency Big to develop an integrated trade marketing campaign, promoting the fact that a perfect tiling job needs a perfect backing board.

The campaign will include direct mail, product literature, merchant support and digital activity, as well as a demonstration video.

Natalie Davenport, head of marcomms at British Gypsum, said: “This is a really important launch for British Gypsum, and Big proved that they not only thoroughly understood the new product and the benefits it brings, but also had a real understanding of our customer. What’s more, they’ve developed a really engaging campaign which we’re really excited about.”

British Gypsum will also be working with the agency to develop the new product brand identity, with the campaign set to go live in March 2013.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...