British Gypsum has announced the appointment of creative agency Big to develop an integrated trade marketing campaign, promoting the fact that a perfect tiling job needs a perfect backing board.
The campaign will include direct mail, product literature, merchant support and digital activity, as well as a demonstration video.
Natalie Davenport, head of marcomms at British Gypsum, said: “This is a really important launch for British Gypsum, and Big proved that they not only thoroughly understood the new product and the benefits it brings, but also had a real understanding of our customer. What’s more, they’ve developed a really engaging campaign which we’re really excited about.”
British Gypsum will also be working with the agency to develop the new product brand identity, with the campaign set to go live in March 2013.